Verified Job
Content Writer
Content Writer
Content Writer
#756742
Remote / WFH
Barangaroo NSW 2000
Job Description
Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.
Job Description
We're looking for a Content Writer who can match that ambition with their words.
What you'll do
This isn't a "write a blog post, post it, repeat" kind of role. You'll work across the full content spectrum — from brand-level storytelling to targeted vertical campaigns in Insurance, Government, and AECO (Architecture, Engineering, Construction & Operations) — with real ownership over how Nearmap shows up in the market.
You'll be creating content that:
Drives demand — think landing pages, email campaigns, nurture sequences, social posts, and banner ads that move prospects through the funnel
Builds thought leadership — industry research pieces, webinar presentations, and video scripts that position Nearmap as the definitive voice in location intelligence
Spans formats and channels — long and short form, written and visual, owned and paid
You'll collaborate closely with Growth Marketing, Creative, Digital, Sales, BDRs, and external agency partners. You'll also be one of the team's leads on AI-assisted content production — using generative AI tools to accelerate your work while holding the line on quality, brand voice, and accuracy.
Qualifications
What we're looking for
Experience
3-5 years in B2B or B2C marketing writing, ideally in tech
Background in insurance, government, AECO, or customer marketing is a big plus
Experience managing creative resources — writers, designers, video producers
Skills
A genuine talent for translating complex, technical products into clear and compelling stories for varied audiences
Strong SEO knowledge, including on-page optimisation and working with SEO agencies to improve content performance
Comfort with marketing analytics tools like Google Analytics — you know how to read performance data and use it to sharpen your content strategy
Experience with content management systems and the ability to manage content across multiple channels and formats simultaneously
Fluency with generative AI tools (yes, we use Claude and ChatGPT here) — including knowing how to critically evaluate AI output for accuracy, brand consistency, and quality, not just speed
Ability to work to and write creative briefs, and manage relationships with external agencies, freelance writers, designers, and video producers
You as a person
You think like an educator — you intuitively know what an audience needs to understand and how they want to take it in
You can hold creative and analytical thinking at the same time
You're highly organised and can juggle multiple workstreams without dropping the ball
You bring agility, responsiveness, and a sense of humour to the work
Additional Information
Some of our benefits
Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include:
Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
Wellbeing and technology allowance
Annual flu vaccinations
Hybrid flexibility for this role
Nearmap subscription (of course!)
Stocked kitchen with access to all the snacks you need
In-office lunch every Tuesday and Thursday at our Sydney CBD office
Showers available for anyone cycling to work or lunchtime gym-goers!
Working at Nearmap
We move fast, we care about craft, and we're proud of what we're building. If you're energised by turning hard problems into real-world impact, we'd love to meet you
If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.
Read the product documentation for Nearmap AI:
https://docs.nearmap.com/display/ND/NEARMAP+AI
For a deep dive into Nearmap AI, listen to AI Systems Senior Director Mike Bewley on the Mapscaping podcast https://mapscaping.com/blogs/the-mapscaping-podcast/collecting-and-processing-aerial-imagery-at-scale
Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.
Job Description
We're looking for a Content Writer who can match that ambition with their words.
What you'll do
This isn't a "write a blog post, post it, repeat" kind of role. You'll work across the full content spectrum — from brand-level storytelling to targeted vertical campaigns in Insurance, Government, and AECO (Architecture, Engineering, Construction & Operations) — with real ownership over how Nearmap shows up in the market.
You'll be creating content that:
Drives demand — think landing pages, email campaigns, nurture sequences, social posts, and banner ads that move prospects through the funnel
Builds thought leadership — industry research pieces, webinar presentations, and video scripts that position Nearmap as the definitive voice in location intelligence
Spans formats and channels — long and short form, written and visual, owned and paid
You'll collaborate closely with Growth Marketing, Creative, Digital, Sales, BDRs, and external agency partners. You'll also be one of the team's leads on AI-assisted content production — using generative AI tools to accelerate your work while holding the line on quality, brand voice, and accuracy.
Qualifications
What we're looking for
Experience
3-5 years in B2B or B2C marketing writing, ideally in tech
Background in insurance, government, AECO, or customer marketing is a big plus
Experience managing creative resources — writers, designers, video producers
Skills
A genuine talent for translating complex, technical products into clear and compelling stories for varied audiences
Strong SEO knowledge, including on-page optimisation and working with SEO agencies to improve content performance
Comfort with marketing analytics tools like Google Analytics — you know how to read performance data and use it to sharpen your content strategy
Experience with content management systems and the ability to manage content across multiple channels and formats simultaneously
Fluency with generative AI tools (yes, we use Claude and ChatGPT here) — including knowing how to critically evaluate AI output for accuracy, brand consistency, and quality, not just speed
Ability to work to and write creative briefs, and manage relationships with external agencies, freelance writers, designers, and video producers
You as a person
You think like an educator — you intuitively know what an audience needs to understand and how they want to take it in
You can hold creative and analytical thinking at the same time
You're highly organised and can juggle multiple workstreams without dropping the ball
You bring agility, responsiveness, and a sense of humour to the work
Additional Information
Some of our benefits
Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include:
Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
Wellbeing and technology allowance
Annual flu vaccinations
Hybrid flexibility for this role
Nearmap subscription (of course!)
Stocked kitchen with access to all the snacks you need
In-office lunch every Tuesday and Thursday at our Sydney CBD office
Showers available for anyone cycling to work or lunchtime gym-goers!
Working at Nearmap
We move fast, we care about craft, and we're proud of what we're building. If you're energised by turning hard problems into real-world impact, we'd love to meet you
If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.
Read the product documentation for Nearmap AI:
https://docs.nearmap.com/display/ND/NEARMAP+AI
For a deep dive into Nearmap AI, listen to AI Systems Senior Director Mike Bewley on the Mapscaping podcast https://mapscaping.com/blogs/the-mapscaping-podcast/collecting-and-processing-aerial-imagery-at-scale
Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.
