Verified Job
Marketing
Content Strategist
Marketing
#289156
Remote / WFH
Job Description
Content Strategist Roles and Responsibilities
Creating specifications and content appropriate for the brand's customer personas
Strategizing content pillars and sub pillars
Planning the editorial calendar and content proposition
Collaborating with content management teams, creative teams, and writers to implement the strategy
Overseeing writing style and tone for all content
Developing content governance guidelines for tone, style, and voice of all content, and ensuring they
are followed
Developing editorial strategy, so content is consistent across all delivery platforms
Conducting periodic content audits
Tracking and calculating content ROI
Ensuring that content strategy meets business objectives
Strategizing and improving content delivery and promotion
Analyzing content marketing strategy to evaluate whether it's working or not.
Creating specifications and content appropriate for the brand's customer personas
Strategizing content pillars and sub pillars
Planning the editorial calendar and content proposition
Collaborating with content management teams, creative teams, and writers to implement the strategy
Overseeing writing style and tone for all content
Developing content governance guidelines for tone, style, and voice of all content, and ensuring they
are followed
Developing editorial strategy, so content is consistent across all delivery platforms
Conducting periodic content audits
Tracking and calculating content ROI
Ensuring that content strategy meets business objectives
Strategizing and improving content delivery and promotion
Analyzing content marketing strategy to evaluate whether it's working or not.
