Verified Job
Marketing
Content Marketer (B2B SaaS)
Marketing
#741673
Remote / WFH
AppVentory
Job Description
As a Content Marketer, you will own the end-to-end content lifecycle from research and content creation to distribution, optimization, and performance tracking.
This role is ideal for someone who enjoys both writing impactful content and ensuring it reaches the right audience through the right channels.
Key Responsibilities:
• Develop and execute content strategies aligned with business, marketing, and GTM objectives.
• Create high-quality content across blogs, website pages, LinkedIn, newsletters, email campaigns, landing pages, case studies, product updates, and customer stories.
• Plan, publish, and distribute content across owned and organic channels to maximize reach and engagement.
• Collaborate with Product, Sales, and Customer Success teams to translate product capabilities into compelling customer-focused messaging.
• Conduct industry, competitor, and customer research to identify content opportunities and emerging trends.
• Optimize content using SEO best practices, keyword research, and performance insights to improve organic visibility.
• Repurpose long-form content into multiple formats for social media, campaigns, and sales enablement.
• Monitor content performance and continuously refine strategies based on engagement, lead generation, and conversion metrics.
• Maintain a consistent brand voice across all customer touchpoints.
Qualifications;
• 3 - 6 years of experience in Content Marketing, Content Strategy, or Content Writing within a B2B SaaS or software product company.
• Proven experience creating and distributing content across blogs, LinkedIn, email marketing, websites, landing pages, and demand generation campaigns.
• Strong writing, editing, and storytelling skills with excellent command of written English.
• Experience developing content for different stages of the B2B buyer journey.
• Good understanding of SEO, content optimization, and organic growth strategies.
• Experience collaborating with Product, Marketing, and Sales teams.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
Nice to Have:
• Experience with AI, Enterprise SaaS, Developer Tools, or B2B Technology products.
• Familiarity with HubSpot, Webflow, WordPress, Google Analytics, Search Console, Ahrefs, SEMrush, or similar marketing tools.
• Experience working in a fast-paced startup or product-led growth environment.
• Exposure to video scripting, webinar content, or product marketing initiatives.
We are a SaaS/software product company, and this role is focused on building our brand and pipeline through strategic content creation and distribution. This position is strictly for candidates with prior experience in B2B SaaS or software product companies, where they have independently managed both content production and content marketing initiatives.
• **Note: You can also share your CV with portfolio at roshni.chaudhary@appventory.com.
This role is ideal for someone who enjoys both writing impactful content and ensuring it reaches the right audience through the right channels.
Key Responsibilities:
• Develop and execute content strategies aligned with business, marketing, and GTM objectives.
• Create high-quality content across blogs, website pages, LinkedIn, newsletters, email campaigns, landing pages, case studies, product updates, and customer stories.
• Plan, publish, and distribute content across owned and organic channels to maximize reach and engagement.
• Collaborate with Product, Sales, and Customer Success teams to translate product capabilities into compelling customer-focused messaging.
• Conduct industry, competitor, and customer research to identify content opportunities and emerging trends.
• Optimize content using SEO best practices, keyword research, and performance insights to improve organic visibility.
• Repurpose long-form content into multiple formats for social media, campaigns, and sales enablement.
• Monitor content performance and continuously refine strategies based on engagement, lead generation, and conversion metrics.
• Maintain a consistent brand voice across all customer touchpoints.
Qualifications;
• 3 - 6 years of experience in Content Marketing, Content Strategy, or Content Writing within a B2B SaaS or software product company.
• Proven experience creating and distributing content across blogs, LinkedIn, email marketing, websites, landing pages, and demand generation campaigns.
• Strong writing, editing, and storytelling skills with excellent command of written English.
• Experience developing content for different stages of the B2B buyer journey.
• Good understanding of SEO, content optimization, and organic growth strategies.
• Experience collaborating with Product, Marketing, and Sales teams.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
Nice to Have:
• Experience with AI, Enterprise SaaS, Developer Tools, or B2B Technology products.
• Familiarity with HubSpot, Webflow, WordPress, Google Analytics, Search Console, Ahrefs, SEMrush, or similar marketing tools.
• Experience working in a fast-paced startup or product-led growth environment.
• Exposure to video scripting, webinar content, or product marketing initiatives.
We are a SaaS/software product company, and this role is focused on building our brand and pipeline through strategic content creation and distribution. This position is strictly for candidates with prior experience in B2B SaaS or software product companies, where they have independently managed both content production and content marketing initiatives.
• **Note: You can also share your CV with portfolio at roshni.chaudhary@appventory.com.
