CONTENT CREATOR - SOCIAL MEDIA EXPERT
Job Description
Marla's Fashions is a well-established leader in fashion retail in Toronto, Canada, with over 35 years of market presence. We proudly hold the #1 most-followed social media presence in the formal wear market, with our TikTok account reaching 400K followers and Instagram at 250K followers. We manage 25+ social media platforms, and our content sets the standard that other brands copy.
This is not just another social media job. This is an opportunity to work with a team whose content consistently goes viral and shapes trends in the global fashion market.
WHY THIS ROLE IS DIFFERENT
We are looking for someone who understands how to create content that people want to share. Our standards are high, and our ambition is clear: every post should reach as many people as possible, drive engagement, and build community. Our goal is to grow from 400K to 1M followers in the next 6 months, and we need someone who knows how to make that happen.
This opportunity is only for creators who understand the nuances of viral content creation, editing, and trend forecasting at a mastery level.
WHO WE'RE LOOKING FOR
Platform Expertise
You understand how each platform works—TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook, and others. You know what makes content shareable on each platform and how to tailor your approach to maximize reach and engagement.
Viral Content Mastery
You know the anatomy of content that goes viral—from hooks to pacing to editing techniques that drive shares and saves. You either own a successful social media account or have worked with accounts that consistently perform at a high level.
Trend Forecasting
You spot emerging sounds, formats, and cultural moments before they become mainstream. You don't follow trends—you create them.
Video Production & Editing
You can shoot, light, frame, and edit content that looks polished and premium. You understand lighting setups, in-store and studio shoots, and how to create visually compelling content from start to finish.
Aesthetic Understanding
Marla's Fashions is pre-luxury, elevated, and aspirational. You know how to create content that reflects high standards while remaining relatable and engaging. Your work builds desire, not just awareness.
Community Building
Your content doesn't just get views—it builds community. You understand how to engage with audiences, respond to trends, and create content that people want to participate in and share with others.
Creative Vision
You don't just execute—you innovate. You bring fresh ideas, push creative boundaries, and constantly think about what's next.
WHAT YOU'LL DO
Create engaging, shareable content across 25+ social media platforms, including TikTok, Instagram, LinkedIn, YouTube, Facebook, and more. You will be responsible for the full content creation process: scouting locations, setting up lighting and framing, shooting video, editing with precision, and posting strategically to maximize reach and engagement. You will stay ahead of trends, bring creative ideas to the table, and help us maintain our position as the #1 social media brand in formal wear.
THE OPPORTUNITY
Marla's Fashions is a well-established leader in fashion retail in Toronto, Canada, with over 35 years of market presence. We proudly hold the #1 most-followed social media presence in the formal wear market, with our TikTok account reaching 400K followers and Instagram at 250K followers. We manage 25+ social media platforms, and our content sets the standard that other brands copy.
This is not just another social media job. This is an opportunity to work with a team whose content consistently goes viral and shapes trends in the global fashion market.
WHY THIS ROLE IS DIFFERENT
We are looking for someone who understands how to create content that people want to share. Our standards are high, and our ambition is clear: every post should reach as many people as possible, drive engagement, and build community. Our goal is to grow from 400K to 1M followers in the next 6 months, and we need someone who knows how to make that happen.
This opportunity is only for creators who understand the nuances of viral content creation, editing, and trend forecasting at a mastery level.
WHO WE'RE LOOKING FOR
Platform Expertise
You understand how each platform works—TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook, and others. You know what makes content shareable on each platform and how to tailor your approach to maximize reach and engagement.
Viral Content Mastery
You know the anatomy of content that goes viral—from hooks to pacing to editing techniques that drive shares and saves. You either own a successful social media account or have worked with accounts that consistently perform at a high level.
Trend Forecasting
You spot emerging sounds, formats, and cultural moments before they become mainstream. You don't follow trends—you create them.
Video Production & Editing
You can shoot, light, frame, and edit content that looks polished and premium. You understand lighting setups, in-store and studio shoots, and how to create visually compelling content from start to finish.
Aesthetic Understanding
Marla's Fashions is pre-luxury, elevated, and aspirational. You know how to create content that reflects high standards while remaining relatable and engaging. Your work builds desire, not just awareness.
Community Building
Your content doesn't just get views—it builds community. You understand how to engage with audiences, respond to trends, and create content that people want to participate in and share with others.
Creative Vision
You don't just execute—you innovate. You bring fresh ideas, push creative boundaries, and constantly think about what's next.
WHAT YOU'LL DO
Create engaging, shareable content across 25+ social media platforms, including TikTok, Instagram, LinkedIn, YouTube, Facebook, and more. You will be responsible for the full content creation process: scouting locations, setting up lighting and framing, shooting video, editing with precision, and posting strategically to maximize reach and engagement. You will stay ahead of trends, bring creative ideas to the table, and help us maintain our position as the #1 social media brand in formal wear.
POSITION DETAILS
Part-time or full-time opportunities available based on experience and skill level. Compensation will be based on your expertise and demonstrated mastery of viral content creation.
HOW TO APPLY
Interested candidates should submit:
1. Portfolio or examples of work (social media accounts or videos you've created)
2. A one-paragraph message explaining why you're a good fit and how you'll help us reach 1M followers
3. Proof of capability—viral content you've created or accounts you've grown
We are only considering candidates who can demonstrate viral content creation at a mastery level.
Job Type: Part-time
Pay: From $20.00 per hour
Expected hours: 20 – 30 per week
Application question(s):
A one-paragraph message explaining why you're a good fit and how you'll help us reach 1M followers
Portfolio or examples of work (social media accounts or videos you've created)
What is your work availability?
Work Location: In person
