Content Creation Associate
Job Description
Cat Café Studio is a vibrant café and cat adoption center in Versova, Mumbai. We are a creative and dynamic space dedicated to animal welfare, fostering community interactions, hosting unique events, and delighting customers with food and beverages themes. We host about 30+ rescued cats, most of whom are senior, disabled or vulnerable, looking for permanent loving homes.
THIS IS AN ENTRY-LEVEL POSITION. 0-1 YRS WORK EXPERIENCE ONLY.
Key responsibilities:
Content Strategy & Creation:
• Collect high quality content for all aspects of Cat Café Studio's (CCS) social media platforms (photo & video)
• Stay up to date with emerging social media trends, viral formats, and audio, and proactively incorporate them into content strategy.
• Conceptualize, direct, shoot, and edit high impact engaging short-form & long form videos for CCS social media platforms (Instagram, Youtube, Threads, GMB, LinkedIn)
• Design and develop graphic creatives for CCS Social Media and on-ground marketing
• Manage & schedule content for all CCS Social Media.
• Drive strategy to increase daily engagement and followers on CCS social media accounts.
• Monitor & report online engagement analytics.
Community Awareness:
• Build and sustain Cat Café Studio's position as an expert in the field of Feline Animal Welfare through online and offline initiatives.
• Networking activities to reach brands/influencers/organizations for collaboration.
Marketing:
• Participate in brainstorming sessions to develop innovative and engaging content ideas aligned with Cat Café Studio goals.
• Assist in the execution of current and new flagship events at Cat Café Studio.
Requirements*:
• Graduate in Communication Design or Marketing
• Skilled in Adobe Creative Suite, graphic design and video editing
• Deep understanding of Social Media platforms
• Strong visual & creative mindset
• Time Management & Multi-tasking Skills
• Loves cats as much as we do!
• As part of the hiring process we will require you to create and edit one reel (15 - 20 seconds) and write a caption for it. This is to evaluate your ability to conceptualize and create content that resonates and matches Cat Cafe Studio’s style of storytelling.
