Content Copy Writer for Real Estate Co at Borivali

Job Description - Sr. Copy/Content Writer

We are looking for a driven Sr. Copy/Content Writer to attract and interact with targeted virtual

communities and network users.

 Brainstorm social media strategy through competitive research, platform determination,

benchmarking, messaging and audience identification

 Plan, Proofread and execute all content strategies for digital marketing, including SEO/SEM,

marketing database, email,social media and display advertising campaigns

 Generate edit, publish and share daily content (original text, images, video or HTML) that builds

meaningful connections and encourages community members to take action

 Optimize content on all company pages within each platform to increase the visibility of company’s

social content & set a uniform language across all channels

 Moderate all user-generated content in line with the moderation policy for each community

 Create compelling content for all Marketing collaterals spread across ATL/BTL

 Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and

best practices, and then acting on the information

 Ensure all-around consistency (style, fonts, images and tone)

 Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify

key players, vendors and coordinate actions

 Collaborate with agencies and other vendor partners

 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where

appropriate

The Candidate may have to work from HO or from home or from Site.

www.thegoyalgroup.in

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Candidate Profile:

 3+ years of experience in Content/Copy Writing for Social Media / Digital marketing / Marketing

 Fluency in English & Hindi is a must

 You should have a degree/diploma in Journalism, Communications or related field

 You have prior experience as a Copywriter as well as a strong portfolio of copy samples

 Highly creative with experience in identifying target audiences and devising digital campaigns that

engage, inform and motivate

 Ability to manage multiple internal and external stakeholders and build collaborative solutions

 Strong analytical skills and data-driven thinking

 Ability to connect with customers of different age groups and communities

 Proven ability to demonstrate brand voice, Strong attention to detail.

 Ability to meet deadlines and Familiarity with web publications.

 Up-to-date with the latest trends and best practices in online marketing channels and

measurement

 Experience from Hospitality / Real Estate will be preferred