Co-Founder
Job Description
We are seeking a passionate and driven Co-Founder to join the leadership team of Crank. You will play a pivotal role in shaping the brand, building the go-to-market strategy, managing operations, and driving exponential growth. This role is ideal for someone with a start-up mindset, entrepreneurial energy, and solid experience in FMCG or beverage sectors. You’ll act not just as a business builder, but as a brand visionary and growth catalyst.
Key Responsibilities
Co-own the vision, strategy, and execution of the Crank brand alongside founding members.
Lead brand development, marketing, sales channels, and go-to-market plans.
Identify and manage vendors for product development, packaging, supply chain, and logistics.
Build distribution partnerships across retail, D2C, online marketplaces, gyms, and institutions.
Drive customer acquisition, retention, and brand engagement.
Oversee compliance, food safety, FSSAI approvals, and shelf-life strategies.
Monitor P&L, cash flow, and ensure operational efficiency across the business lifecycle.
Collaborate with digital, creative, and e-commerce teams to scale the brand presence.
Represent Crank at investor pitches, networking events, and trade shows.
Play an active role in fundraising and investor management if required.
Who You Are
Highly entrepreneurial, hands-on, and deeply motivated to build from scratch
Creative thinker with a strong commercial understanding of consumer markets
Effective communicator and team leader with problem-solving agility
Willing to take ownership and move fast in a high-growth environment
Skills & Competencies
5+ years of experience in FMCG, beverage, or startup environments
Deep knowledge of supply chain, marketing, or business operations
Familiarity with retail and digital sales models (D2C, Amazon, Quick Commerce, etc.)
Experience working with vendors, distributors, manufacturers, and agencies
Knowledge of food and beverage compliance norms (FSSAI, labeling, etc.)
Qualifications
Bachelor’s degree in Business, Marketing, Food Science, or a related field
MBA or equivalent entrepreneurial experience is a plus
Job Types: Full-time, Permanent, Fresher
Pay: ₹50,000.00 per hour
Work Location: In person
