• To provide leadership to Gold Loan Business of the Area; lead assigned Sales Team and achieve the Sales Target.
• Identify and utilize opportunities to cross sell other products of the bank, help branches to plan and conduct customer meets.
• Collaborate with team/ branches to achieve optimum results.
• Plan and carry out sales and marketing activities, in the assigned areas/ markets along with the BDE's.
• Conduct market research, including area mapping, to identify sales possibilities and evaluate customer needs and timely report to the RSM.