Verified Job
Marketing
Cloud Marketing Lead
Marketing
#532977
Remote / WFH
Job Description
About the Role
The Cloud Marketing Lead is responsible for developing and managing go-to-market programs to drive commercial success for BD's Pyxis ES portfolio cloud capabilities in the US Health Systems market segment. This individual will lead marketing efforts in support of organizational objectives, partnering with Global Platform Marketing on market development initiatives while driving adoption of new improvements and innovations.
Key Responsibilities
Responsible for meeting growth targets for the Pyxis ES automation portfolio in the US Health System market segment.
Analyzes and understands the needs of target audience segments to see opportunities for growing brand awareness and improving customer engagement.
Develops and implements innovative marketing strategies to increase customer loyalty and retention.
Finds opportunities to develop support tools/processes that increase sales productivity and effectiveness in the field.
Works closely with agencies and vendors to handle marketing campaigns, market research and 3rd party relationships.
Effectively uses digital marketing programs and Business Development Representatives (BDR's) to deliver Sales Qualified Opportunities, considering a full omnichannel approach.
Qualifications and Requirements
Bachelor's degree in Marketing, Business Administration or equivalent field preferred.
Minimum 5 years of experience as a Marketing Manager or similar role preferably within technology, cloud, or analytics industry.
Ability to analyze and interpret data and data tools to derive and communicate insights to commercial leadership.
Confirmed ability to lead and motivate others towards common goal.
Excellent communication skills both written and verbal.
The Cloud Marketing Lead is responsible for developing and managing go-to-market programs to drive commercial success for BD's Pyxis ES portfolio cloud capabilities in the US Health Systems market segment. This individual will lead marketing efforts in support of organizational objectives, partnering with Global Platform Marketing on market development initiatives while driving adoption of new improvements and innovations.
Key Responsibilities
Responsible for meeting growth targets for the Pyxis ES automation portfolio in the US Health System market segment.
Analyzes and understands the needs of target audience segments to see opportunities for growing brand awareness and improving customer engagement.
Develops and implements innovative marketing strategies to increase customer loyalty and retention.
Finds opportunities to develop support tools/processes that increase sales productivity and effectiveness in the field.
Works closely with agencies and vendors to handle marketing campaigns, market research and 3rd party relationships.
Effectively uses digital marketing programs and Business Development Representatives (BDR's) to deliver Sales Qualified Opportunities, considering a full omnichannel approach.
Qualifications and Requirements
Bachelor's degree in Marketing, Business Administration or equivalent field preferred.
Minimum 5 years of experience as a Marketing Manager or similar role preferably within technology, cloud, or analytics industry.
Ability to analyze and interpret data and data tools to derive and communicate insights to commercial leadership.
Confirmed ability to lead and motivate others towards common goal.
Excellent communication skills both written and verbal.
