City Digital Leader

• Responsible for the sustainable and profitable growth of Offline Online business in my city/cluster, by satisfying customers at all user journey touchpoints.
• Owns the digital performances across all local omni touchpoints by adapting the national strategies as per local needs to guarantee business growth.
• This key role bridges city-specific/local customer insights with national marketing strategies animates impactful campaigns, and fosters growth for priority sports and initiatives.
• They adapt the city’s commercial policy with the country's marketing strategy, leveraging data-driven insights to collaborate campaigns and strategies.
• They are co-responsible along with the Marcom team for the city marketing investments ROI and acts as the primary and single Point of Contact between local stores and marketing teams, ensuring effective campaign execution.

As a DIGITAL REFERENT
• I define the strategies to boost my local online sports business
• I write the digital project of the city to know the growth levers in the city for today and tomorrow to know concrete strategies necessary for success in India.
• I deliver, support and follow up weekly digital performance and co define actions which allow us to win the local digital project.
• I own my city cluster digital PnL which helps me develop a healthy business model which fosters growth for my region.
• I own follow the city digital business model and monitor its performances of key metrics (Traffic, Conversion, ABV, Returns Cancellations,transport cost..) across all local digital activities/initiatives to ensure comparable growth in sales and profitability.
• I analyze the online sports competitors and trend setters in my city to identify market insights and define customer promises. Read more