Campaign Management Sr Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? Education: Graduate •"• Experience in data operations, CRM support, or marketing operations • Exposure to Lead/Contact management or client-facing tools • Basic understanding of CRM or customer data concepts. • Marekto: Understanding of Marketo Features. • Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Marekto and campaign execution. • Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously and ensuring accuracy and consistency across coding and email rendering. "
Roles and Responsibilities: •"Role and Responsibilities: • Ensuring accurate and timely upload of Leads, Contacts, and Interaction data into client-specific platforms and tools. Work Orchestration and Data hygiene: •Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. •Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. •Complete all required reports so that accurate numbers are reported to both client and leadership. Mandatory Skills: • Perform Lead, Contact, and Interaction uploads into client-specific CRM or proprietary platforms • Prepare, validate, and format data using Microsoft Excel based on client-defined templates and business rules • Execute data quality checks pre- and post-upload to ensure accuracy, completeness, and compliance • Adhere to standard operating procedures (SOPs), SLAs, and governance guidelines • Maintain upload trackers, audit logs, and documentation for operational reporting • Collaborate with internal stakeholders to resolve data discrepancies or clarify upload requirements • Ensure compliance with data privacy, security, and confidentiality standards • Support continuous improvement initiatives by identifying data or process gaps "


Any Graduation