Verified Job
Marketing
Buyerr - Senior Role - Digital Marketing
Marketing
#607595
Remote / WFH
Job Description
Job description
Role Overview:
We are seeking a high-energy to drive lead generation, manage performance marketing campaigns, and coordinate with partner agencies.
The ideal candidate has hands-on experience with Google Ads, LinkedIn Campaign Manager, and a proven track record of building top-of-funnel demand in the B2B/MarTech space.
Key Responsibilities:
Performance Marketing
- Plan, launch, and optimize paid campaigns across Google Search, Display, and LinkedIn
- Manage budgets, track KPIs (CPL, CTR, ROAS), and report on performance
- Design and A/B test ad copies, CTAs, and landing pages (via Unbounce/WordPress)
Lead Generation
- Own lead generation targets via paid and organic digital channels
- Coordinate with sales for MQL-SQL handover and ensure lead quality
- Track campaign performance via Zoho CRM & Google Analytics
Agency & Vendor Management
- Coordinate with digital agencies, content teams, and creatives to execute campaigns
- Evaluate performance, ensure timelines, and communicate briefs clearly
- Maintain dashboards, trackers, and ensure campaign SLAs are met
Marketing Ops
- Set up UTM tracking, conversion goals, retargeting audiences
- Manage email campaigns (Mailchimp/Zoho Campaigns)
- Maintain and optimize Buyerrs online presence landing pages, case studies, SEO tags
Must-Have Skills:
- 2- 4 years of experience in digital/performance marketing (B2B or agency side preferred)
- Strong knowledge of Google Ads, LinkedIn Ads, Google Analytics, and CRM tools (Zoho preferred)
- Proficiency in Excel, Canva, and basic HTML/WordPress editing
- Clear understanding of CPL, lead scoring, re-marketing, and funnel strategy
- Excellent communication, project management, and analytical skills
Good-to-Have:
- Exposure to BTL/MarTech domain or marketing SaaS tools
- Prior experience with automation tools like Zapier or Make
- Mass Communication, Advertising, or Marketing degree
Role Overview:
We are seeking a high-energy to drive lead generation, manage performance marketing campaigns, and coordinate with partner agencies.
The ideal candidate has hands-on experience with Google Ads, LinkedIn Campaign Manager, and a proven track record of building top-of-funnel demand in the B2B/MarTech space.
Key Responsibilities:
Performance Marketing
- Plan, launch, and optimize paid campaigns across Google Search, Display, and LinkedIn
- Manage budgets, track KPIs (CPL, CTR, ROAS), and report on performance
- Design and A/B test ad copies, CTAs, and landing pages (via Unbounce/WordPress)
Lead Generation
- Own lead generation targets via paid and organic digital channels
- Coordinate with sales for MQL-SQL handover and ensure lead quality
- Track campaign performance via Zoho CRM & Google Analytics
Agency & Vendor Management
- Coordinate with digital agencies, content teams, and creatives to execute campaigns
- Evaluate performance, ensure timelines, and communicate briefs clearly
- Maintain dashboards, trackers, and ensure campaign SLAs are met
Marketing Ops
- Set up UTM tracking, conversion goals, retargeting audiences
- Manage email campaigns (Mailchimp/Zoho Campaigns)
- Maintain and optimize Buyerrs online presence landing pages, case studies, SEO tags
Must-Have Skills:
- 2- 4 years of experience in digital/performance marketing (B2B or agency side preferred)
- Strong knowledge of Google Ads, LinkedIn Ads, Google Analytics, and CRM tools (Zoho preferred)
- Proficiency in Excel, Canva, and basic HTML/WordPress editing
- Clear understanding of CPL, lead scoring, re-marketing, and funnel strategy
- Excellent communication, project management, and analytical skills
Good-to-Have:
- Exposure to BTL/MarTech domain or marketing SaaS tools
- Prior experience with automation tools like Zapier or Make
- Mass Communication, Advertising, or Marketing degree
