Business Development Executive – C&I Rooftop Solar
Job Description
Location: Ludhiana, Punjab
Employment Type: Full-time, On-site
About SKP Solar World
SKP Solar World is a growing renewable energy company providing end-to-end rooftop solar EPC solutions for commercial and industrial customers.
We help businesses reduce electricity costs through reliable and efficient solar installations. Our services include site assessment, system design, installation, commissioning, net metering support, and after-sales service.
About the Role
We are looking for a motivated Business Development Executive to generate and convert new rooftop solar opportunities in the commercial and industrial sector.
The role will involve identifying prospective customers, visiting businesses and industrial units, understanding their solar requirements, presenting suitable solutions, following up with leads, and converting opportunities into confirmed orders.
The position is based in Ludhiana and will involve regular field visits within the assigned region.
Key Responsibilities
• Identify potential commercial and industrial customers for rooftop solar projects.
• Generate leads through field visits, networking, referrals, market outreach, channel partners, and other sources.
• Visit prospective customers and understand their electricity consumption, energy requirements, available rooftop space, and commercial expectations.
• Explain SKP Solar World's rooftop solar solutions and the financial benefits of solar to prospective customers.
• Coordinate with the technical team for site surveys, system sizing, feasibility assessment, and proposal preparation.
• Present technical and commercial proposals to customers.
• Regularly follow up with prospective customers and move opportunities toward closure.
• Negotiate commercial terms within company guidelines and secure confirmed orders.
• Maintain records of leads, customer interactions, follow-ups, and sales opportunities.
• Develop strong relationships with customers to generate referrals and repeat business.
• Monitor local market activity, competitor offerings, and customer requirements.
• Coordinate internally regarding pricing, project feasibility, timelines, and customer commitments.
• Travel within Ludhiana and nearby regions for customer meetings and business development activities.
Qualifications and Experience
• Good communication, interpersonal, negotiation, and sales skills.
• Experience in B2B sales, field sales, business development, solar, electrical products, industrial products, or related industries is preferred.
• Previous experience in rooftop solar or renewable energy will be an advantage.
• Ability to identify prospects, generate leads, follow up consistently, and close sales.
• Basic understanding of commercial electricity bills and rooftop solar will be an advantage.
• Comfortable meeting business owners, factory management, and other decision-makers.
• Basic working knowledge of Microsoft Office and sales-tracking tools.
• Bachelor's degree in Business Administration, Commerce, Engineering, Marketing, or a related field preferred.
• Ability to work independently and travel regularly within the assigned region.
Why Join SKP Solar World?
• Work in India's growing renewable energy sector.
• Deal directly with commercial and industrial customers.
• Gain exposure to the complete rooftop solar EPC sales process.
• Opportunity to earn performance-based incentives.
• Grow with an expanding solar EPC organization.
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