Verified Job
Marketing
Business Analyst Email Marketing
Marketing
#674235
Remote / WFH
Job Description
Ready to shape the future of work
At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.
Genpact (NYSE : G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.
Inviting applications for the role of Business Analyst Email Marketing!
We are currently seeking a Business Analyst Email Marketing focused on marketing automation to join the clients Global Marketing Team. The position will be in our Mumbai office. The individual will be the primary owner of the day-to-day responsibilities in Eloqua including editing reviewing and sending external emails email analytics and the management of the email team. The prospective candidate should have relevant years of experience in marketing automation with specific skillsets in Eloqua.
The individual will collaborate with the client and report to the Marketing Operations Lead
Responsibilities
Manage the firms marketing automation platform Eloqua for email campaigns website tracking form creation and analytics
Oversee day-to-day execution and quality control for global email marketing campaigns
Consistently analyse day-to-day campaigns compare metrics connect with team on a monthly basis to communicate results / best practices
Operate as email marketing consultant to all BU marketers and provide daily technical expertise in the development and execution of global email marketing campaigns with consistent communication
Manage the daily email marketing queue and calendar and be able to quickly adapt to new priorities and shifts in schedules
Collaborate with other digital channel function teammates on regular basis to meet campaign timelines and goals
Provide continued automation best practices to the global Marketing team
Good to have : Knowledge of integration of Eloqua with other platforms including Salesforce LinkedIn On24 GTW and more
Qualifications we seek in you!
Minimum Qualifications
B.S. / MBA in Marketing or Communications with concentration in Marketing
Relevant years experience in Eloqua
Strong knowledge in Excel / PowerBI / PowerPoint
Experience / knowledge of business management tools like is an added advantage
Strong technical communication and analytical skills with the ability to learn the firms business
Strong project management skills
Ability to manage and train team members
Ability to build relationships and work collaboratively
Ability to excel with little day-to-day oversight and under strict deadlines
Why join Genpact
Be a transformation leader Work at the cutting edge of AI automation and digital innovation
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters : Up.
Lets build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief *** age national origin citizenship status marital status military / veteran status genetic information ****** orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.
Required Experience :
IC
Key Skills
Loyalty Marketing,Marketing,Google Analytics,Pardot,Attribution Modeling,Pivot tables,Salesforce Marketing Cloud,Data Visualization,Tableau,Customer Segmentation,Market Research,Analytics
Employment Type : Full-Time
Experience : years
Vacancy : 1
At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.
Genpact (NYSE : G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.
Inviting applications for the role of Business Analyst Email Marketing!
We are currently seeking a Business Analyst Email Marketing focused on marketing automation to join the clients Global Marketing Team. The position will be in our Mumbai office. The individual will be the primary owner of the day-to-day responsibilities in Eloqua including editing reviewing and sending external emails email analytics and the management of the email team. The prospective candidate should have relevant years of experience in marketing automation with specific skillsets in Eloqua.
The individual will collaborate with the client and report to the Marketing Operations Lead
Responsibilities
Manage the firms marketing automation platform Eloqua for email campaigns website tracking form creation and analytics
Oversee day-to-day execution and quality control for global email marketing campaigns
Consistently analyse day-to-day campaigns compare metrics connect with team on a monthly basis to communicate results / best practices
Operate as email marketing consultant to all BU marketers and provide daily technical expertise in the development and execution of global email marketing campaigns with consistent communication
Manage the daily email marketing queue and calendar and be able to quickly adapt to new priorities and shifts in schedules
Collaborate with other digital channel function teammates on regular basis to meet campaign timelines and goals
Provide continued automation best practices to the global Marketing team
Good to have : Knowledge of integration of Eloqua with other platforms including Salesforce LinkedIn On24 GTW and more
Qualifications we seek in you!
Minimum Qualifications
B.S. / MBA in Marketing or Communications with concentration in Marketing
Relevant years experience in Eloqua
Strong knowledge in Excel / PowerBI / PowerPoint
Experience / knowledge of business management tools like is an added advantage
Strong technical communication and analytical skills with the ability to learn the firms business
Strong project management skills
Ability to manage and train team members
Ability to build relationships and work collaboratively
Ability to excel with little day-to-day oversight and under strict deadlines
Why join Genpact
Be a transformation leader Work at the cutting edge of AI automation and digital innovation
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters : Up.
Lets build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief *** age national origin citizenship status marital status military / veteran status genetic information ****** orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.
Required Experience :
IC
Key Skills
Loyalty Marketing,Marketing,Google Analytics,Pardot,Attribution Modeling,Pivot tables,Salesforce Marketing Cloud,Data Visualization,Tableau,Customer Segmentation,Market Research,Analytics
Employment Type : Full-Time
Experience : years
Vacancy : 1
