Verified Job
Back Office / Data Entry
Brand Manager
Back Office / Data Entry
#395283
Remote / WFH
Job Description
Purpose of the Role:
Assist the Brand custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Product Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep an extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM.
Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.
Job Responsibilities:
Product Development Strategy:
• Support product manager with insights from
• Market Research
• Industry & Competition
• Feature Trends
• Competition Pricing & Sales Mix
• Competition launch calendar
• Ensuring product is future protected for changes in the competitive environment
Product Launch & GTM Strategy:
• Assist in developing brand positioning & communication strategies
• Assist PMs in managing the cross functional teams to execute the projects within assigned timelines & budgets
• Escalate the deviations from launch calendar
• Suggest risk mitigation & course correction in case of deviations
Developing the Marketing Campaign:
• Coordination with mainline agency for developing the ATL assets & marketing collaterals
• Analyse the Print/TVC/OOH plans
• Coordinate with BTL agencies during promotional activities & marketing events
• Coordinate with digital team for brand content generation
Brand Management:
• Coordinate & collaborate with Market Research team to identify the consumer trends & needs
• Support PM with activities pertaining to brand building
• Keep track & analyse the competition brand messaging
• Track the ORM responses ensuring positive conversations around the brand
Marketing Support to assist Sales:
• Support sales team developing sales collaterals, Training tools, product comparisons
Desired Candidate Profile:
• MBA (Marketing) graduate with relevant experience of 2-5 years
• Passion for automotive industry and products
• Strong Communication skills
• Creative approach to problem solving
• Ability to interact with a variety of departments and integrate well
• Analytical, focused on problem solving
• Optimistic and self-driven
Assist the Brand custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Product Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep an extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM.
Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.
Job Responsibilities:
Product Development Strategy:
• Support product manager with insights from
• Market Research
• Industry & Competition
• Feature Trends
• Competition Pricing & Sales Mix
• Competition launch calendar
• Ensuring product is future protected for changes in the competitive environment
Product Launch & GTM Strategy:
• Assist in developing brand positioning & communication strategies
• Assist PMs in managing the cross functional teams to execute the projects within assigned timelines & budgets
• Escalate the deviations from launch calendar
• Suggest risk mitigation & course correction in case of deviations
Developing the Marketing Campaign:
• Coordination with mainline agency for developing the ATL assets & marketing collaterals
• Analyse the Print/TVC/OOH plans
• Coordinate with BTL agencies during promotional activities & marketing events
• Coordinate with digital team for brand content generation
Brand Management:
• Coordinate & collaborate with Market Research team to identify the consumer trends & needs
• Support PM with activities pertaining to brand building
• Keep track & analyse the competition brand messaging
• Track the ORM responses ensuring positive conversations around the brand
Marketing Support to assist Sales:
• Support sales team developing sales collaterals, Training tools, product comparisons
Desired Candidate Profile:
• MBA (Marketing) graduate with relevant experience of 2-5 years
• Passion for automotive industry and products
• Strong Communication skills
• Creative approach to problem solving
• Ability to interact with a variety of departments and integrate well
• Analytical, focused on problem solving
• Optimistic and self-driven
