Verified Job
Marketing
Brand Executive Market Activation
Marketing
#301733
Remote / WFH
Job Description
About Unilever
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
At HUL, we believe that every individual irrespective of their race, colour, religion, gender, ****** orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!
Job Description
The Marketing activations team handles all direct contact marketing programs in Rural as well as in Urban. The team also handles static media deployment in Rural (wall Paintings, dealer boards etc.) Apart from this, the team is the center of excellence for developing models to reach rural and urban consumers for market development.
Planning For Activities
The candidate sought for this role will report to the Marketing activations manager and will be part of a team who will handle all the above mentioned projects. The primary roles and responsibilities will be:
• Identifying Geographies: The candidate needs to use different data to identify opportunities and plan rural/urban programs across brands.
• Brand Understanding: The candidate needs to understand the Brand Brief and work with them to identify and co create the spiel/ demo for the activation.
• Identifying Models of Operation: the candidate needs to understand and adapt the current models of operation to brand activities or develop new models as per the requirement of brands.
• Costing: the candidate needs to liaison with the company finance department and the agencies which will implement the plans on ground and close the costs for the activity bearing in mind the budgets in hand.
Setting up operations
• Briefing agencies : The candidate needs to coordinate with agencies to set up on ground operations for the activity on hand. The candidate needs to brief the agencies and lay clear cut expectation on job deliveries
• Internal Processes: The candidate needs to gain familiarity with all the internal processes (raising purchase orders, clearing costs etc.) to set up all operations
Monitoring the activity
• The candidate needs to work with different agencies to ensure that the activity is landed in a timely manner.
• The candidate needs to monitor the progress of the activity and ensure that required deliverables are on track
• The candidate needs to actively resolve any issues which hamper the smooth running of the activities.
To summarize, the candidate will be the custodian of the projects he/she will be handling and will need to see the projects through right from their ideation, to implementation.
TRAITS SOUGHT
The Candidate Should Be
Proficient in stakeholder management Proficient in EXCEL, POWERPOINT Proficient in logical reasoning Proficient in COMMUNICATION SKILLS
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
At HUL, we believe that every individual irrespective of their race, colour, religion, gender, ****** orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!
Job Description
The Marketing activations team handles all direct contact marketing programs in Rural as well as in Urban. The team also handles static media deployment in Rural (wall Paintings, dealer boards etc.) Apart from this, the team is the center of excellence for developing models to reach rural and urban consumers for market development.
Planning For Activities
The candidate sought for this role will report to the Marketing activations manager and will be part of a team who will handle all the above mentioned projects. The primary roles and responsibilities will be:
• Identifying Geographies: The candidate needs to use different data to identify opportunities and plan rural/urban programs across brands.
• Brand Understanding: The candidate needs to understand the Brand Brief and work with them to identify and co create the spiel/ demo for the activation.
• Identifying Models of Operation: the candidate needs to understand and adapt the current models of operation to brand activities or develop new models as per the requirement of brands.
• Costing: the candidate needs to liaison with the company finance department and the agencies which will implement the plans on ground and close the costs for the activity bearing in mind the budgets in hand.
Setting up operations
• Briefing agencies : The candidate needs to coordinate with agencies to set up on ground operations for the activity on hand. The candidate needs to brief the agencies and lay clear cut expectation on job deliveries
• Internal Processes: The candidate needs to gain familiarity with all the internal processes (raising purchase orders, clearing costs etc.) to set up all operations
Monitoring the activity
• The candidate needs to work with different agencies to ensure that the activity is landed in a timely manner.
• The candidate needs to monitor the progress of the activity and ensure that required deliverables are on track
• The candidate needs to actively resolve any issues which hamper the smooth running of the activities.
To summarize, the candidate will be the custodian of the projects he/she will be handling and will need to see the projects through right from their ideation, to implementation.
TRAITS SOUGHT
The Candidate Should Be
Proficient in stakeholder management Proficient in EXCEL, POWERPOINT Proficient in logical reasoning Proficient in COMMUNICATION SKILLS
