Verified Job
Marketing
Brand Executive +12 Months FTC
Marketing
#458657
Remote / WFH
Job Description
Job description
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Retail Performance Executive (FTC - + months)
Location: London, England, United Kingdom (1-2 days a month required on-site at the client office in Tadworth)
About the role:
Working in partnership with the client, the Brand Manager (Retail Performance) will be accountable for delivering effective engagement and conversion of shoppers at the point of purchase (POP) through the execution of Brand Marketing plans as well as development of retailer specific co-marketing initiatives. You will be required to be comfortable working and presenting to customers and monitoring and sharing performance to deliver a clear understanding of how your plans drive growth ahead of the market. Your plans will require true collaboration with customers in order to unlock shopper barriers and prompt triggers to purchase, you will positively influence shopper consideration to help to find the right product and ultimately drive conversion. As a Brand Manager (Retail Performance), you will have experience of working with agencies /studios to develop artwork, as well as working with external agencies and stakeholder engagement, bringing , innovation, creativity and Project Management experience into your day to day role.
What you will be doing:
• Scope of work budget management responsibility for our POS and artworking agency - Monitor costs for both POS projects and manage annual creative agency budget spend for all brands
• Lead development of managing artwork for POS projects as required with external agencies - Meet all retailer and internal team deadlines to ensure timely and efficient shopper activation
• Responsible for translating dedicated shopper creative - Developed by the consumer engagement team, you will be required to own and lead the translation into specific retailer media for your strategic customer and to create a shopper creative and POS toolkit available to use for all customers
• Deliver best-in-class retail execution, across all brands and all touchpoints online & offline, which will be reflected by business results and Advantage Survey retail feedback for your strategic customer. Experience in retail media is desirable.
• Budget Responsibility: accountable for planning with your customer, utilising a total £1.8 million retail media spend (across all brands)
• Brand Performance: Deliver against set KPI targets, monitor and report results and provide opportunities to grow
• Customer Partnership: Working closely with CBM/CAM and CDM and retailer to develop and execute shopper marketing plans, to achieve sales, ROI objectives
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues
What you need to be great in this role:
• FMCG, high-street retail, sales, category and physical and online/ ecom experience is desirable.
• Track record of delivering effective Brand Communications.
• Relentless performance focus and drive.
• Curiosity about shopper behaviours,and grocery retail.
• Ability to tell the essential from non-essential, and focus efforts on what matters most.
• Building effective relationships cross functions (with customers, commercial, category and marketing.
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role
Req ID: 105+2
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, ****** orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Retail Performance Executive (FTC - + months)
Location: London, England, United Kingdom (1-2 days a month required on-site at the client office in Tadworth)
About the role:
Working in partnership with the client, the Brand Manager (Retail Performance) will be accountable for delivering effective engagement and conversion of shoppers at the point of purchase (POP) through the execution of Brand Marketing plans as well as development of retailer specific co-marketing initiatives. You will be required to be comfortable working and presenting to customers and monitoring and sharing performance to deliver a clear understanding of how your plans drive growth ahead of the market. Your plans will require true collaboration with customers in order to unlock shopper barriers and prompt triggers to purchase, you will positively influence shopper consideration to help to find the right product and ultimately drive conversion. As a Brand Manager (Retail Performance), you will have experience of working with agencies /studios to develop artwork, as well as working with external agencies and stakeholder engagement, bringing , innovation, creativity and Project Management experience into your day to day role.
What you will be doing:
• Scope of work budget management responsibility for our POS and artworking agency - Monitor costs for both POS projects and manage annual creative agency budget spend for all brands
• Lead development of managing artwork for POS projects as required with external agencies - Meet all retailer and internal team deadlines to ensure timely and efficient shopper activation
• Responsible for translating dedicated shopper creative - Developed by the consumer engagement team, you will be required to own and lead the translation into specific retailer media for your strategic customer and to create a shopper creative and POS toolkit available to use for all customers
• Deliver best-in-class retail execution, across all brands and all touchpoints online & offline, which will be reflected by business results and Advantage Survey retail feedback for your strategic customer. Experience in retail media is desirable.
• Budget Responsibility: accountable for planning with your customer, utilising a total £1.8 million retail media spend (across all brands)
• Brand Performance: Deliver against set KPI targets, monitor and report results and provide opportunities to grow
• Customer Partnership: Working closely with CBM/CAM and CDM and retailer to develop and execute shopper marketing plans, to achieve sales, ROI objectives
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues
What you need to be great in this role:
• FMCG, high-street retail, sales, category and physical and online/ ecom experience is desirable.
• Track record of delivering effective Brand Communications.
• Relentless performance focus and drive.
• Curiosity about shopper behaviours,and grocery retail.
• Ability to tell the essential from non-essential, and focus efforts on what matters most.
• Building effective relationships cross functions (with customers, commercial, category and marketing.
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role
Req ID: 105+2
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, ****** orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
