Verified Job
Marketing
Biotech Marketing Executive
Marketing
#532983
Remote / WFH
Job Description
About the Role
We are seeking an experienced Biotech Marketing Executive to join our team at Gossamer Bio. As a key member of our Commercial organization, you will be responsible for driving the launch and growth of our flagship product in two indications.
The ideal candidate will have a strong background in pharmaceutical marketing, with experience in rare disease launches and a proven track record of success in developing and executing effective brand strategies.
Key Responsibilities
Pioneer the HCP brand strategy, market shaping, and launch brand campaign for two blockbuster launches
Build the HCP pre-launch and launch brand strategy to ensure campaign and message effectiveness resonate in the market
Partner with market insights on developing and executing comprehensive integrated insights plan to inform brand strategy and forecast
Drive tactical execution including brand planning and creative efforts, managing agency to ensure on-budget and timely deliverables
Advance a strategic approach to HCP media planning and management, including driving regular test and learn pilots on HCP targeting and placement
Co-lead HCP engagement and omnichannel cross-functional plan to map all HCP touchpoints, operational needs, and strategic optimization
Measure the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact
Requirements
Bachelor's degree, MBA or advanced degree preferred
12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting, or agency
3+ years of supervisory/management experience
Rare disease launch experience strongly preferred in both small or mid-size organizations
Entrepreneurial spirit and initiative to develop innovative and focused approaches to enable launch through data and technology
We are seeking an experienced Biotech Marketing Executive to join our team at Gossamer Bio. As a key member of our Commercial organization, you will be responsible for driving the launch and growth of our flagship product in two indications.
The ideal candidate will have a strong background in pharmaceutical marketing, with experience in rare disease launches and a proven track record of success in developing and executing effective brand strategies.
Key Responsibilities
Pioneer the HCP brand strategy, market shaping, and launch brand campaign for two blockbuster launches
Build the HCP pre-launch and launch brand strategy to ensure campaign and message effectiveness resonate in the market
Partner with market insights on developing and executing comprehensive integrated insights plan to inform brand strategy and forecast
Drive tactical execution including brand planning and creative efforts, managing agency to ensure on-budget and timely deliverables
Advance a strategic approach to HCP media planning and management, including driving regular test and learn pilots on HCP targeting and placement
Co-lead HCP engagement and omnichannel cross-functional plan to map all HCP touchpoints, operational needs, and strategic optimization
Measure the impact of our initiatives based on ROI and agilely pivot our investments to maximize impact
Requirements
Bachelor's degree, MBA or advanced degree preferred
12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting, or agency
3+ years of supervisory/management experience
Rare disease launch experience strongly preferred in both small or mid-size organizations
Entrepreneurial spirit and initiative to develop innovative and focused approaches to enable launch through data and technology
