Backlink Acquisition Specialist (Healthcare Focus)

Job Title: Backlink Acquisition Specialist (Healthcare Focus)

Company: Medical Billers and Coders (MBC)

Location: Pune (Full-Time On-Site)
About MBC

Medical Billers and Coders is the largest U.S. consortium of billing experts, serving physicians nationwide from Alaska to Hawaii. We deliver local, on-site billing support within 30 miles of client practices.
Role Mission

Drive MBC’s digital authority through strategic backlink campaigns targeting the healthcare ecosystem.
Core Responsibilities

Prospecting Outreach

Identify high-authority healthcare websites (associations, medical journals, practice directories) for contextual backlink placement.

Execute targeted outreach campaigns via email, LinkedIn, and industry forums.

Relationship Partnership Building
• Negotiate guest post opportunities on medical billing, revenue cycle, and physician-focused platforms.
• Develop resource exchange partnerships with complementary healthcare service providers.

Content Collaboration
• Partner with content teams to create backlink-worthy assets (e.g., billing compliance guides, revenue trend reports).
• Pitch data-driven healthcare billing insights to industry publishers.

Broken Link Competitive Gap Exploitation
• Identify broken links on medical authority sites and pitch MBC resources as replacements.
• Reverse-engineer competitor backlink profiles to secure priority placements.

Performance Tracking
• Monitor backlink quality (DA, traffic potential, relevance) using SEMrush/Ahrefs.
• Report on campaign impact: referring domains growth, referral traffic, and keyword ranking lifts.

Qualifications

Non-Negotiable Skills
• 2+ years in link building with documented portfolio of acquired backlinks
• Mastery of outreach tools (BuzzStream, Pitchbox, Hunter.io)
• Proficiency in backlink analytics (Ahrefs, SEMrush, Majestic)
• Track record of securing placements on healthcare/medical domains

Critical Abilities
• Persuasive negotiation for guest post/partnership opportunities
• Talent for identifying linkable assets in niche industries
• Analytical rigor in prioritizing targets by ROI potential

Education
• Bachelor’s in Marketing, Communications, or proven link-building results Read more