Verified Job
Marketing
B2B- Manager International Expansion
Marketing
#550212
Remote / WFH
Job Description
About Us:
Frido is dedicated to enhancing daily living through innovative, ergonomic solutions that promote comfort and well-being. Our mission is to design the next generation of products to empower people to walk, sit, and sleep better. Each product we create is fueled by the same passion that drove us to innovate from day one: to give people the freedom to do more. Join us in our mission to transform everyday struggles into freedom and joy. Discover Frido, and experience the freedom to live life your way.
Job Description:
As the International Offline Expansion Manager (B2B), you will lead our efforts to grow Frido’s offline footprint across global markets, with a strong focus on the Gulf Cooperation Council (GCC) and Southeast Asia regions. This role will focus on establishing partnerships, expanding our retail presence, and driving sales through international B2B networks.
Key Responsibilities:
Market Expansion & Strategy:
• Identify and evaluate strategic markets in the GCC (UAE, Saudi Arabia, Qatar, etc.) and Southeast Asia (Singapore, Malaysia, Indonesia, etc.) for offline growth.
• Develop go-to-market strategies tailored to the business and cultural context of each region.
• Conduct market research, regulatory assessments, and partner feasibility studies.
Partner Identification & Onboarding:
• Build and manage relationships with international distributors, retail chains, and institutional buyers.
• Onboard and train channel partners ensuring alignment with Frido's values and brand standards.
• Develop strong partner ecosystems in priority markets to drive consistent growth.
Sales & Performance Management:
• Set and drive sales targets for each international region.
• Monitor performance metrics and ensure profitability and market penetration.
• Support local partners with marketing, training, and inventory planning.
Brand & Operational Alignment:
• Ensure that all partners and retail touchpoints follow Frido’s operational SOPs and branding guidelines.
• Work cross-functionally with logistics, legal, and supply chain teams to enable seamless operations across borders.
Business Development Activities:
• Represent Frido at international exhibitions, trade shows, and distributor meets.
• Negotiate and finalize commercial agreements in line with local norms and expectations.
Qualifications & Skills:
Education:
• Bachelor’s degree in International Business, Sales, or Marketing.
• MBA preferred.
Experience:
• 5–10 years of international business development or offline expansion experience.
• Strong exposure to GCC and Southeast Asia markets is mandatory.
• Proven success in setting up distribution, franchise, or retail networks internationally.
• Experience in lifestyle, wellness, consumer durables, or ergonomic product categories is a plus.
Skills:
• Strong commercial acumen with excellent cross-cultural communication and negotiation skills.
• Ability to build long-term partnerships and scale operations globally.
• Self-motivated, strategic, and capable of working independently.
• Willingness to travel extensively.
Frido is dedicated to enhancing daily living through innovative, ergonomic solutions that promote comfort and well-being. Our mission is to design the next generation of products to empower people to walk, sit, and sleep better. Each product we create is fueled by the same passion that drove us to innovate from day one: to give people the freedom to do more. Join us in our mission to transform everyday struggles into freedom and joy. Discover Frido, and experience the freedom to live life your way.
Job Description:
As the International Offline Expansion Manager (B2B), you will lead our efforts to grow Frido’s offline footprint across global markets, with a strong focus on the Gulf Cooperation Council (GCC) and Southeast Asia regions. This role will focus on establishing partnerships, expanding our retail presence, and driving sales through international B2B networks.
Key Responsibilities:
Market Expansion & Strategy:
• Identify and evaluate strategic markets in the GCC (UAE, Saudi Arabia, Qatar, etc.) and Southeast Asia (Singapore, Malaysia, Indonesia, etc.) for offline growth.
• Develop go-to-market strategies tailored to the business and cultural context of each region.
• Conduct market research, regulatory assessments, and partner feasibility studies.
Partner Identification & Onboarding:
• Build and manage relationships with international distributors, retail chains, and institutional buyers.
• Onboard and train channel partners ensuring alignment with Frido's values and brand standards.
• Develop strong partner ecosystems in priority markets to drive consistent growth.
Sales & Performance Management:
• Set and drive sales targets for each international region.
• Monitor performance metrics and ensure profitability and market penetration.
• Support local partners with marketing, training, and inventory planning.
Brand & Operational Alignment:
• Ensure that all partners and retail touchpoints follow Frido’s operational SOPs and branding guidelines.
• Work cross-functionally with logistics, legal, and supply chain teams to enable seamless operations across borders.
Business Development Activities:
• Represent Frido at international exhibitions, trade shows, and distributor meets.
• Negotiate and finalize commercial agreements in line with local norms and expectations.
Qualifications & Skills:
Education:
• Bachelor’s degree in International Business, Sales, or Marketing.
• MBA preferred.
Experience:
• 5–10 years of international business development or offline expansion experience.
• Strong exposure to GCC and Southeast Asia markets is mandatory.
• Proven success in setting up distribution, franchise, or retail networks internationally.
• Experience in lifestyle, wellness, consumer durables, or ergonomic product categories is a plus.
Skills:
• Strong commercial acumen with excellent cross-cultural communication and negotiation skills.
• Ability to build long-term partnerships and scale operations globally.
• Self-motivated, strategic, and capable of working independently.
• Willingness to travel extensively.
