B2B Digital & Social Media Marketing Executive
Job Description
Experience: 1–4 Years
Location: [Hyderabad - wfo]
Employment Type: Full-time
Role Overview
We are looking for a Social Media & Digital Marketing Executive with 1–4 years of experience to support B2B marketing initiatives. The role involves managing social media platforms, planning and creating marketing content across channels, supporting SEO and AI-driven search visibility (AEO, GEO), and conducting market and competitor research.
Key Responsibilities
Social Media Management
Manage and grow company presence on LinkedIn, YouTube, and Instagram
Plan and execute monthly social media content calendars
Write and publish posts, captions, and video descriptions
Monitor engagement, audience growth, and performance metrics
Content Planning & Creation
Plan and develop content for website pages, marketing campaigns, blogs, brochures, and social media
Write B2B-focused content including blogs, landing pages, case studies, and thought leadership
Repurpose content across formats (blogs → social posts → newsletters → videos)
Coordinate with design and marketing teams for campaign creatives and messaging
SEO, AEO & AI Search Optimization
Conduct keyword research and on-page SEO optimization
Optimize content for Answer Engine Optimization (AEO) for AI-driven search and featured snippets
Structure content for Generative Engine Optimization (GEO) to improve visibility in AI search tools and generative search results
Monitor search performance, rankings, and AI search visibility trends
Implement structured content formats such as FAQs, schema markup, and knowledge-style content
Market Research & Competitor Analysis
Conduct market research to understand industry trends and audience behavior
Perform competitor analysis across content, SEO, and digital channels
Identify opportunities to improve positioning and marketing strategy
Marketing Presentations & Proposals
Assist in preparing marketing presentations, pitch decks, and client proposals
Support creation of case studies, capability documents, and marketing collateral
Work with marketing and sales teams to ensure clear and compelling messaging
Campaign & Marketing Support
Assist in planning and executing digital marketing campaigns
Support content for email campaigns, webinars, events, and product launches
Track and report on campaign, social media, and SEO performance
Required Skills
Strong content writing and storytelling skills
Understanding of B2B marketing and digital channels
Knowledge of SEO fundamentals and AI search trends
Ability to analyze data and translate insights into marketing improvements
Strong research and organizational skills
Tools & Platforms
LinkedIn, Instagram, YouTube
Hootsuite / Buffer / Sprout Social
Canva / Adobe Creative Suite
CapCut / basic video editing tools
Google Analytics
Google Search Console
SEMrush / Ahrefs / Ubersuggest
ChatGPT / AI tools for content research and optimization
Preferred Background
Experience in B2B marketing, SaaS, technology,
Exposure to AI-driven search, content-led growth, and digital marketing analytics.
Pay: From ₹400,000.00 per year
Benefits:
Health insurance
Provident Fund
Application Question(s):
Do you have an experience in B2B Marketing?
Do you have experience in social media marketing especially LinkedIn marketing?
Work Location: In person
