Verified Job
Advertising - Public Relations
AVP- Brand Marketing & Communication
Advertising - Public Relations
#14315
Remote / WFH
DMI Housing Finance
Job Description
Job Description
JD - AVP Brand Marketing & Communication – Glimmer Technologies
Direct Reporting – Saurabh Nigam
Dotted Line Reporting – Tarun Kankani
Cost – ₹ 30 to 35 Lakhs PA
Hiring time frame – June/July 2026
Why this role: Glimmer now needs a dedicated brand and marketing team for execution of work across the sub-brands/product lines - Finome AI, Flo and ZestMoney, so the work cannot be handled as a side responsibility.
We need someone who can manage day-to-day execution, work closely with internal teams and agencies, and ensure the brand is built consistently and professionally. This person will work under my supervision, where I can guide the overall direction and share my experience, while they take ownership of execution and delivery.
At present, we have only one Manager-level person in Brand-marketing with exposure to social and digital marketing. Given the scope of work across Glimmer, Finome AI, Flo, and Zest, I am looking for an AVP-level professional who can provide daily guidance and bring experience in SEO, BTL activations and events, brand positioning, content development, vendor management, PR, and overall marketing execution.
Key Responsibilities
1. Brand Strategy & Governance
• Own and strengthen the overall brand identity of Glimmer & its product lines across digital, print, internal, and external platforms.
• Act as the brand custodian and ensure consistent use of brand guidelines across the organisation.
• Lead the development, implementation, and regular review of brand guidelines, templates, and communication standards.
• Drive brand awareness, recall, reputation, and visibility across relevant channels.
• Ensure all brand assets, collaterals, campaigns, office branding, branch branding, and digital communication follow the approved brand language.
• Work closely with internal teams and external agencies to ensure the brand remains modern, differentiated, and business-relevant.
2. Marketing & Campaign Management
• Lead marketing initiatives for Glimmer & its product lines across customer, partner, digital, and business communication channels.
• Work with business and product teams to build campaigns that support customer acquisition, engagement, retention, and product awareness.
• Oversee development of campaign ideas, communication plans, content, creatives, videos, and digital assets.
• Ensure all customer-facing marketing communication is clear, compliant, consistent, and aligned with the brand.
• Drive marketing support for product launches, business initiatives, customer programs, and lending campaigns.
• Track campaign output, improve effectiveness, and bring better structure to marketing execution.
3. Internal Communication
• Lead internal communication strategy in partnership with HR and leadership teams.
• Manage communication for key employee initiatives, including town halls, newsletters, mailers, intranet updates, leadership messages, employee campaigns, off-sites, and culture-building initiatives.
• Support HR and leadership in creating communication around key organisational announcements and people initiatives.
4. External Communication & Public Relations
• Work with the PR agency and leadership team to manage external communication, media visibility, and reputation-building initiatives.
• Oversee press releases, media notes, authored articles, leadership quotes, and other PR-related content.
• Ensure adherence to media policy and communication protocols across the organisation.
• Support leadership communication for external forums, industry events, announcements, and thought-leadership opportunities.
• Track media coverage and work towards improving positive brand visibility.
5. Customer Communication
• Work with CRM, product, business, and compliance teams to build effective customer communication across channels such as SMS, WhatsApp, email, app, website, and other customer touchpoints.
• Ensure customer communication is clear, useful, compliant, and aligned with the brand tone.
• Build communication frameworks for customer education, product awareness, loyalty, reminders, campaigns, and service-led communication.
• Improve the quality and consistency of customer-facing content across journeys.
Job Snapshot
Updated Date
15-05-2026
Job ID
Job_357
Department
Brand & Communication
Location
ITO, New Delhi, Delhi, India
Experience
8 - 12 Years
Employee Type
Full Time
JD - AVP Brand Marketing & Communication – Glimmer Technologies
Direct Reporting – Saurabh Nigam
Dotted Line Reporting – Tarun Kankani
Cost – ₹ 30 to 35 Lakhs PA
Hiring time frame – June/July 2026
Why this role: Glimmer now needs a dedicated brand and marketing team for execution of work across the sub-brands/product lines - Finome AI, Flo and ZestMoney, so the work cannot be handled as a side responsibility.
We need someone who can manage day-to-day execution, work closely with internal teams and agencies, and ensure the brand is built consistently and professionally. This person will work under my supervision, where I can guide the overall direction and share my experience, while they take ownership of execution and delivery.
At present, we have only one Manager-level person in Brand-marketing with exposure to social and digital marketing. Given the scope of work across Glimmer, Finome AI, Flo, and Zest, I am looking for an AVP-level professional who can provide daily guidance and bring experience in SEO, BTL activations and events, brand positioning, content development, vendor management, PR, and overall marketing execution.
Key Responsibilities
1. Brand Strategy & Governance
• Own and strengthen the overall brand identity of Glimmer & its product lines across digital, print, internal, and external platforms.
• Act as the brand custodian and ensure consistent use of brand guidelines across the organisation.
• Lead the development, implementation, and regular review of brand guidelines, templates, and communication standards.
• Drive brand awareness, recall, reputation, and visibility across relevant channels.
• Ensure all brand assets, collaterals, campaigns, office branding, branch branding, and digital communication follow the approved brand language.
• Work closely with internal teams and external agencies to ensure the brand remains modern, differentiated, and business-relevant.
2. Marketing & Campaign Management
• Lead marketing initiatives for Glimmer & its product lines across customer, partner, digital, and business communication channels.
• Work with business and product teams to build campaigns that support customer acquisition, engagement, retention, and product awareness.
• Oversee development of campaign ideas, communication plans, content, creatives, videos, and digital assets.
• Ensure all customer-facing marketing communication is clear, compliant, consistent, and aligned with the brand.
• Drive marketing support for product launches, business initiatives, customer programs, and lending campaigns.
• Track campaign output, improve effectiveness, and bring better structure to marketing execution.
3. Internal Communication
• Lead internal communication strategy in partnership with HR and leadership teams.
• Manage communication for key employee initiatives, including town halls, newsletters, mailers, intranet updates, leadership messages, employee campaigns, off-sites, and culture-building initiatives.
• Support HR and leadership in creating communication around key organisational announcements and people initiatives.
4. External Communication & Public Relations
• Work with the PR agency and leadership team to manage external communication, media visibility, and reputation-building initiatives.
• Oversee press releases, media notes, authored articles, leadership quotes, and other PR-related content.
• Ensure adherence to media policy and communication protocols across the organisation.
• Support leadership communication for external forums, industry events, announcements, and thought-leadership opportunities.
• Track media coverage and work towards improving positive brand visibility.
5. Customer Communication
• Work with CRM, product, business, and compliance teams to build effective customer communication across channels such as SMS, WhatsApp, email, app, website, and other customer touchpoints.
• Ensure customer communication is clear, useful, compliant, and aligned with the brand tone.
• Build communication frameworks for customer education, product awareness, loyalty, reminders, campaigns, and service-led communication.
• Improve the quality and consistency of customer-facing content across journeys.
Job Snapshot
Updated Date
15-05-2026
Job ID
Job_357
Department
Brand & Communication
Location
ITO, New Delhi, Delhi, India
Experience
8 - 12 Years
Employee Type
Full Time
