Verified Job
Marketing
AVP- Brand Marketing
Marketing
#701661
Remote / WFH
Job Description
Brand Strategy & Architecture
• Define and evolve the brand architecture and identity systems for the group and sub-brands.
• Create and update brand guidelines, messaging pillars, tone frameworks, and visual consistency standards.
• Build a compelling brand narrative aligned with business goals across global markets.
Creative Direction & Visual Identity
• Lead concept development for logos, campaigns, rebranding, and digital design ecosystems.
• Oversee visual strategy for social media, digital brand presence, events, presentations, and motion graphics.
• Review all creative outputs for accuracy, aesthetics, and strategic alignment.
Communication & Content Narrative
• Develop internal and external communication frameworks that unify messaging across teams.
• Collaborate with content, SEO, outbound, and product teams to maintain consistent narratives.
• Support development of high-quality brand films, decks, storylines, podcasts, and leadership communication.
PR, Media & Awards
• Manage collaboration with external PR agencies for media visibility and reputation building.
• Identify and execute participation in industry awards, recognitions, certifications & listings.
• Prepare PR-worthy assets including press releases, interviews, founder stories, and award submissions.
Cross-Functional Collaboration
• Work with CXOs, sales, HR, and product teams to ensure alignment of brand strategy with business goals.
• Manage multi-brand communication harmony across divisions and international teams.
Team Leadership
• Lead a multidisciplinary team of designers, writers, brand strategists, and creative managers.
• Establish workflows, creative review processes, and output standards.
Brand Performance & Reporting
• Track key metrics: awareness, recall, engagement, share of voice, PR coverage, recognition footprint.
• Present structured brand performance dashboards and insights to leadership teams.
Technology, Tools & AI
• Implement and refine workflows via project management tools.
• Leverage AI for creative ideation, content refinement, visual exploration, and speed enhancement.
Expected Contribution to Marketing Outcomes
• Strengthen brand recall and perception across global markets.
• Enhance visibility through PR, awards, digital presence, and consistent storytelling.
• Improve multi-brand cohesion and reduce communication fragmentation.
• Elevate the quality and impact of presentations, campaigns, and internal communication.
• Support marketing in generating higher trust, credibility, and market differentiation.
• Build a brand foundation that directly influences lead generation, talent attraction, and customer retention.
• Define and evolve the brand architecture and identity systems for the group and sub-brands.
• Create and update brand guidelines, messaging pillars, tone frameworks, and visual consistency standards.
• Build a compelling brand narrative aligned with business goals across global markets.
Creative Direction & Visual Identity
• Lead concept development for logos, campaigns, rebranding, and digital design ecosystems.
• Oversee visual strategy for social media, digital brand presence, events, presentations, and motion graphics.
• Review all creative outputs for accuracy, aesthetics, and strategic alignment.
Communication & Content Narrative
• Develop internal and external communication frameworks that unify messaging across teams.
• Collaborate with content, SEO, outbound, and product teams to maintain consistent narratives.
• Support development of high-quality brand films, decks, storylines, podcasts, and leadership communication.
PR, Media & Awards
• Manage collaboration with external PR agencies for media visibility and reputation building.
• Identify and execute participation in industry awards, recognitions, certifications & listings.
• Prepare PR-worthy assets including press releases, interviews, founder stories, and award submissions.
Cross-Functional Collaboration
• Work with CXOs, sales, HR, and product teams to ensure alignment of brand strategy with business goals.
• Manage multi-brand communication harmony across divisions and international teams.
Team Leadership
• Lead a multidisciplinary team of designers, writers, brand strategists, and creative managers.
• Establish workflows, creative review processes, and output standards.
Brand Performance & Reporting
• Track key metrics: awareness, recall, engagement, share of voice, PR coverage, recognition footprint.
• Present structured brand performance dashboards and insights to leadership teams.
Technology, Tools & AI
• Implement and refine workflows via project management tools.
• Leverage AI for creative ideation, content refinement, visual exploration, and speed enhancement.
Expected Contribution to Marketing Outcomes
• Strengthen brand recall and perception across global markets.
• Enhance visibility through PR, awards, digital presence, and consistent storytelling.
• Improve multi-brand cohesion and reduce communication fragmentation.
• Elevate the quality and impact of presentations, campaigns, and internal communication.
• Support marketing in generating higher trust, credibility, and market differentiation.
• Build a brand foundation that directly influences lead generation, talent attraction, and customer retention.
