Verified Job
Marketing
Associate Performance Marketing
Marketing
#219053
Remote / WFH
Job Description
Disney+ Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today. We have set a number of world records along the way - including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2026.
Disney+ Hotstar today is the one-stop destination for all your entertainment needs - from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars National Geographic and Disney+ Originals. We’re looking for the brightest minds to build the future of TV with us.
About The Team
At Disney+ Hotstar, we are revolutionizing the way Indians consume Internet TV and our aspiration is to build the world’s first personalized entertainment service encompassing high-quality content which is served to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As part of the team, you will be responsible to plan and execute growth hacking initiatives to drive online traffic for the title marketing business of Disney+ Hotstar. The pace of our growth is incredible – if you want to tackle hard and interesting problems at scale, and create an impact within an entrepreneurial environment, join us!
Your Key Responsibilities
• Working with the team to strategize, plan and deploy performance marketing campaigns for the business
• Engaging with third-party partners like Google, Facebook, etc. to bring in best-in-class performance solutions for our business objectives
• Engaging with multiple internal partners like Analytics, Product, Comms, Content, etc. as required for improving the efficiency, tracking, attribution, and optimization strategies deployed
• Needs to own all performance platform delivery and proactively identify and suggest next steps for better CPAs. Ensure campaigns are optimized to maximize efficiency and minimize wastage
• Working with the team on periodic analysis and owning the internal reporting, which is based on the identified narratives and actions taken
• Explore, identify, elaborate and pursue tech/API/feed integration solutions with the team to improve performance capabilities
• Explore options with Publishers, Ad networks, Tools, etc. to better serve the campaign objective
• Needs to have a strong analytical data-driven mindset. Responsibilities will frequently include analyzing overall data to identify trends and diagnose issues relevant to performance marketing
What To Bring
• 3+ years of experience in digital marketing
• Strong background with lead-based or ROI clients, including Consumer tech (app-based)
• Experience in working with a multi-crore digital marketing budget
• In-depth, hands-on experience in managing programmatic & biddable platforms like Google AdWords, Facebook, DBM, etc.
• Exposure of running campaigns using 1st party and 3rd party data
• Knowledge of Analytics, Attribution, and Planning tools (eg. Appsflyer, DCM, etc.)
• Strong marketing mindset with problem-solving skills
Disney+ Hotstar today is the one-stop destination for all your entertainment needs - from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars National Geographic and Disney+ Originals. We’re looking for the brightest minds to build the future of TV with us.
About The Team
At Disney+ Hotstar, we are revolutionizing the way Indians consume Internet TV and our aspiration is to build the world’s first personalized entertainment service encompassing high-quality content which is served to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives. As part of the team, you will be responsible to plan and execute growth hacking initiatives to drive online traffic for the title marketing business of Disney+ Hotstar. The pace of our growth is incredible – if you want to tackle hard and interesting problems at scale, and create an impact within an entrepreneurial environment, join us!
Your Key Responsibilities
• Working with the team to strategize, plan and deploy performance marketing campaigns for the business
• Engaging with third-party partners like Google, Facebook, etc. to bring in best-in-class performance solutions for our business objectives
• Engaging with multiple internal partners like Analytics, Product, Comms, Content, etc. as required for improving the efficiency, tracking, attribution, and optimization strategies deployed
• Needs to own all performance platform delivery and proactively identify and suggest next steps for better CPAs. Ensure campaigns are optimized to maximize efficiency and minimize wastage
• Working with the team on periodic analysis and owning the internal reporting, which is based on the identified narratives and actions taken
• Explore, identify, elaborate and pursue tech/API/feed integration solutions with the team to improve performance capabilities
• Explore options with Publishers, Ad networks, Tools, etc. to better serve the campaign objective
• Needs to have a strong analytical data-driven mindset. Responsibilities will frequently include analyzing overall data to identify trends and diagnose issues relevant to performance marketing
What To Bring
• 3+ years of experience in digital marketing
• Strong background with lead-based or ROI clients, including Consumer tech (app-based)
• Experience in working with a multi-crore digital marketing budget
• In-depth, hands-on experience in managing programmatic & biddable platforms like Google AdWords, Facebook, DBM, etc.
• Exposure of running campaigns using 1st party and 3rd party data
• Knowledge of Analytics, Attribution, and Planning tools (eg. Appsflyer, DCM, etc.)
• Strong marketing mindset with problem-solving skills
