Associate Director of Marketing and Communication

Position Title:
Associate Director of Marketing and Communication
Position Type:
Regular
Hiring Range:
$85,400 - $93,943 commensurate with experience

Pay Frequency:
A. POSITION PURPOSE

The Associate Director plays a key role in shaping and executing the School of Engineering’s marketing and communications strategy. Reporting to the Assistant Dean of Marketing and Communications, this position supports the School’s efforts to raise visibility, strengthen its brand, engage internal and external audiences, recruit and retain students and faculty, build alumni and corporate partnerships, and advance fundraising initiatives.,. These activities are critical to the School’s efforts to market its programs, recruit and retain undergraduate and graduate students and faculty, develop a strong alumni base, develop and maintain internal and external partnerships, and raise funds to support the School. They also are integral to the branding and marketing.

In addition to executional support, this position is responsible for the development, coordination, and day-to-day management of marketing programs and signature initiatives.. The role is accountable for translating approved strategies into actionable programs, timelines, and measurable outcomes. Beyond execution, the position owns key marketing operations, reporting, and cross-functional coordination that support enrollment growth, advancement initiatives, and institutional continuity. The role serves as a central integrator across marketing, admissions, and advancement, with responsibility for operationalizing strategy and reporting on outcomes.

Communications, Content & Outreach

i. Manage, write, and edit internal and external communications including newsletters, reports, speeches, event scripts, and recruitment materials, in alignment with approved communications strategy and branding priorities.

ii. Develop and produce original content across multiple media platforms to support recruitment, visibility, engagement, and storytelling goals.

iii. In collaboration with the Digital Marketing Coordinator and other marketing staff, distribute and publish content across University-owned platforms, including the School’s website, e-newsletters, and social media channels.

iv. Establish, govern, and maintain a centralized marketing and communications repository that serves as the School’s institutional record for campaigns, messaging frameworks,, digital assets, and performance documentation.

v. Develop documentation standards and governance practices to ensure consistency, continuity, and effective onboarding of marketing staff, student employees, and collaborators.

vi. Collaborate with academic units and interdisciplinary program directors to identify and promote distinctive programs, initiatives, and outcomes.
C. QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.

This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

Education and Experience.

i. Bachelor’s degree in communications, marketing, or related field required.

ii. 5-7 years of professional experience in marketing, communications, or related field, preferably in higher education.

iii. Experience producing high-quality communications and marketing materials without overreliance on outsourcing.

iv. Experience in ongoing budget management, financial reporting and subsequent decision making.

v. Demonstrated experience leading programs or initiatives with measurable outcomes, including event management or multi-stakeholder coordination.

vi. Demonstrated ability to analyze qualitative and quantitative data, and translate findings into clear insights that inform priorities, decision-making, and strategic direction.

vii. Experience in supporting marketing programs for domestic and international audiences is preferred.

viii. Experience in preparing and writing executive-level briefing materials and reports for diverse decision makers is preferred.

Knowledge, Skills, and Abilities

i. Strong writing, editing, and storytelling skills across multiple media.

ii. Proficiency with Microsoft Office Suite; experience with Google Workspace and marketing/analytics tools preferred.