Verified Job
Digital Marketing
Associate Director amp Lead Digital Data amp Analytics MSD
Digital Marketing
#355243
Remote / WFH
Job Description
Job Description
Associate Director & Lead- Digital, Data & Analytics
ABOUT THE JOB:
Process Steward for L3 Next brand engagement plan for key brands for setting vision, strategy, differentiation, and direction to be aligned with business objective and go-to-market strategy which is aligned with respective Business Units
Process Steward for Market Research & insights function for the affiliate by Setting up and drive insights backed behaviour change in TA (Therapy Area) marketing teams including insights, marketing testing, patient focus/support, retail engagement, digital alignment & training
Collaborate to aid growth marketing strategy to drive the company's key performance metrics including pipeline, revenue, net retention, upsell, and growth targets.
Support marketing teams to Build brand awareness, including positioning. Enhance brand equity against competitions.
Identify and plan differentiated and impactful marketing strategies in line with BU plans, all on and off-line activities to deliver high performance marketing initiatives and outcomes.
Collaborate with product teams, front line sales operation teams and other marketing teams to define and lead growth initiatives that drive acquisition, retention, expansion, and referrals in each segment, including vendor, end user, channel partner, HCP etc.
Collaborate with sales to ensure proper process and management of marketing leads to support exceptional efficient lead scoring, lead management, enhanced data quality, and improved lead quality.
Formulate the strategy, design, execution, operations of business’s lead management processes, marketing databases, marketing automation, and track the performance in order to plan, report, and conduct analyses in close collaboration with BU marketing teams.
Work closely with different teams to enhance marketing automation tools and work process across data collection, cross CRM, B2B, BI platform integration.
Implement and oversee the marketing governance efforts with Marketing Quality Control (insights, positioning, messaging, campaign & L3 plans) & real-world impact (test- effectivity and differentiation @ CLM data etc)
Participate in various ad hoc assignments when necessary.
WHAT YOU MUST HAVE:
To be successful in this role, you will have strong marketing skills as well as business capabilities
At least 12-15 plus years of experience in consumer marketing, OTC, digital marketing.
Proven commercial marketing experience specifically in strategy, market intelligence, social media, content development and SEO/SEM.
Excellence in Marketing Operations capabilities to drive Excellence and Governance.
Financial and analytical mindset to drive profitable Marketing P&L and use Big Data and Business Intelligence to drive opportunities and operation excellence.
Pharmaceutical marketing experience will be an added advantage
Ability to mentor/support local teams in brand and customer marketing
Analytical skills - ability to synthesize data/insights from local markets into recommendation/input to global brand strategy
Business acumen (e.g., knowledgeable in policies, practices, trends, technology)
Influencing/persuasive skills (e.g., ability to put together strong business cases)
Capability to energize and motivate a team to follow his/her direction (e.g., ability to ensure a cohesive, collaborative, high performance work team)
Listening skills (e.g., practices attentive and active listening)
Operational/execution skills (e.g., ability to get things implemented)
Stakeholder management and excellent project management experience.
An engaging and hands-on individual, highly capable of operating and excelling at the strategic and tactical positions.
Resourceful and problem-solver, who is comfortable with new technologies and concepts.
Possess strong leadership ability with prior experience in managing a successful team.
Leadership Standards:
Shape Strategy
Focus on customers
Act with candor and courage
Make rapid, disciplined decisions
Drive results
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Shift:
Valid Driving License:
Hazardous Material(s):
Requisition ID:R244878
Associate Director & Lead- Digital, Data & Analytics
ABOUT THE JOB:
Process Steward for L3 Next brand engagement plan for key brands for setting vision, strategy, differentiation, and direction to be aligned with business objective and go-to-market strategy which is aligned with respective Business Units
Process Steward for Market Research & insights function for the affiliate by Setting up and drive insights backed behaviour change in TA (Therapy Area) marketing teams including insights, marketing testing, patient focus/support, retail engagement, digital alignment & training
Collaborate to aid growth marketing strategy to drive the company's key performance metrics including pipeline, revenue, net retention, upsell, and growth targets.
Support marketing teams to Build brand awareness, including positioning. Enhance brand equity against competitions.
Identify and plan differentiated and impactful marketing strategies in line with BU plans, all on and off-line activities to deliver high performance marketing initiatives and outcomes.
Collaborate with product teams, front line sales operation teams and other marketing teams to define and lead growth initiatives that drive acquisition, retention, expansion, and referrals in each segment, including vendor, end user, channel partner, HCP etc.
Collaborate with sales to ensure proper process and management of marketing leads to support exceptional efficient lead scoring, lead management, enhanced data quality, and improved lead quality.
Formulate the strategy, design, execution, operations of business’s lead management processes, marketing databases, marketing automation, and track the performance in order to plan, report, and conduct analyses in close collaboration with BU marketing teams.
Work closely with different teams to enhance marketing automation tools and work process across data collection, cross CRM, B2B, BI platform integration.
Implement and oversee the marketing governance efforts with Marketing Quality Control (insights, positioning, messaging, campaign & L3 plans) & real-world impact (test- effectivity and differentiation @ CLM data etc)
Participate in various ad hoc assignments when necessary.
WHAT YOU MUST HAVE:
To be successful in this role, you will have strong marketing skills as well as business capabilities
At least 12-15 plus years of experience in consumer marketing, OTC, digital marketing.
Proven commercial marketing experience specifically in strategy, market intelligence, social media, content development and SEO/SEM.
Excellence in Marketing Operations capabilities to drive Excellence and Governance.
Financial and analytical mindset to drive profitable Marketing P&L and use Big Data and Business Intelligence to drive opportunities and operation excellence.
Pharmaceutical marketing experience will be an added advantage
Ability to mentor/support local teams in brand and customer marketing
Analytical skills - ability to synthesize data/insights from local markets into recommendation/input to global brand strategy
Business acumen (e.g., knowledgeable in policies, practices, trends, technology)
Influencing/persuasive skills (e.g., ability to put together strong business cases)
Capability to energize and motivate a team to follow his/her direction (e.g., ability to ensure a cohesive, collaborative, high performance work team)
Listening skills (e.g., practices attentive and active listening)
Operational/execution skills (e.g., ability to get things implemented)
Stakeholder management and excellent project management experience.
An engaging and hands-on individual, highly capable of operating and excelling at the strategic and tactical positions.
Resourceful and problem-solver, who is comfortable with new technologies and concepts.
Possess strong leadership ability with prior experience in managing a successful team.
Leadership Standards:
Shape Strategy
Focus on customers
Act with candor and courage
Make rapid, disciplined decisions
Drive results
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Shift:
Valid Driving License:
Hazardous Material(s):
Requisition ID:R244878
