Verified Job
Marketing
Associate Digital Marketing 6 Months1 Year exp
Marketing
#306251
Remote / WFH
Job Description
About Media.net :
Media.net is a leading, global ad tech company that focuses on creating the most transparent and efficient path for advertiser budgets to become publisher revenue. Our proprietary contextual technology is at the forefront of enhancing Programmatic buying, the latest industry standard in ad buying for digital platforms.
The Media.net platform powers major global publishers and ad-tech businesses at scale across ad formats like display, video, mobile, native, as well as search. Media.net’s U.S. HQ is based in New York, and the Global HQ is in Dubai. With office locations and consultant partners across the world, Media.net takes pride in the value-add it offers to its 50+ demand and 21K+ publisher partners, in terms of both products and services.
Location - Mumbai
Job role -
As an Associate in the Brand Marketing team, we are looking for you to bring your analytics skill set and digital advertising experience to grow marketing channels for multiple high impact advertisers.
You will be managing performance and branding campaigns for marquee international brands using multiple ad formats such as Native, Display and Search. We look for people who are naturally
inclined to dig into the numbers, and are looking to grow alongside a fast paced product.
What makes this role exciting is that you will have the opportunity to work closely with the Product
and Engineering team Impact the Product Roadmap alongside growing the Brand advertising
business.
Campaign Strategy
●Forecast the campaign scale and understand the advertisers market positioning on the basis of the ads brief and industry research.
●Collate market insights about advertiser goals and industry trends into actionable campaign strategies.
●Identify the right campaign goals and KPIs based on advertiser goals from awareness to website traffic to website actions and performance.
●Build business cases, sales pitches and experiments to support sales conversations to expand advertiser budgets.
●Provide creative copy messaging and graphical Ad templates for Search and Display campaigns.
●Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals
●Maintain awareness and expertise of the advertiser industry landscape as well as the digital advertising landscape.
Data Analytics
●Consistently conduct creative and targeting experiments to optimize campaigns for profitability.
●Analyze and configure keyword bids, daily and monthly budget caps, impression share, win rates, quality score and other important account metrics.
●Visualize and dissect campaign reporting for both leadership reporting and to iteratively improve
performance.
●Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.
Campaign Operations
●Perform daily account management of pay per click and display accounts for brands targeted to the US/UK Markets, across various categories like Travel, Retail, Finance, Health, etc.
●Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
What skills and experience do you need?
● 0.6-1 Year of relevant work experience as a campaign manager (experience running Search and Display campaigns via popular DSP platforms like DV 360 / Trade Desk / Google Adwords would be a plus).
●Excellent data analysis, interpersonal, communication and storytelling skills to be able to present
campaign results effectively (Experience in a data analyst role is a plus)
●A logical thinker with a high level of drive, initiative & self
motivation and can meet deadlines efficiently
●Hands on experience on with analyzing spreadsheets and digital analytics tools like Google Analytics
●Passionate about marketing and transforming advertiser bottom
line results with digital media
●Train & mentor junior employees
Media.net is a leading, global ad tech company that focuses on creating the most transparent and efficient path for advertiser budgets to become publisher revenue. Our proprietary contextual technology is at the forefront of enhancing Programmatic buying, the latest industry standard in ad buying for digital platforms.
The Media.net platform powers major global publishers and ad-tech businesses at scale across ad formats like display, video, mobile, native, as well as search. Media.net’s U.S. HQ is based in New York, and the Global HQ is in Dubai. With office locations and consultant partners across the world, Media.net takes pride in the value-add it offers to its 50+ demand and 21K+ publisher partners, in terms of both products and services.
Location - Mumbai
Job role -
As an Associate in the Brand Marketing team, we are looking for you to bring your analytics skill set and digital advertising experience to grow marketing channels for multiple high impact advertisers.
You will be managing performance and branding campaigns for marquee international brands using multiple ad formats such as Native, Display and Search. We look for people who are naturally
inclined to dig into the numbers, and are looking to grow alongside a fast paced product.
What makes this role exciting is that you will have the opportunity to work closely with the Product
and Engineering team Impact the Product Roadmap alongside growing the Brand advertising
business.
Campaign Strategy
●Forecast the campaign scale and understand the advertisers market positioning on the basis of the ads brief and industry research.
●Collate market insights about advertiser goals and industry trends into actionable campaign strategies.
●Identify the right campaign goals and KPIs based on advertiser goals from awareness to website traffic to website actions and performance.
●Build business cases, sales pitches and experiments to support sales conversations to expand advertiser budgets.
●Provide creative copy messaging and graphical Ad templates for Search and Display campaigns.
●Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals
●Maintain awareness and expertise of the advertiser industry landscape as well as the digital advertising landscape.
Data Analytics
●Consistently conduct creative and targeting experiments to optimize campaigns for profitability.
●Analyze and configure keyword bids, daily and monthly budget caps, impression share, win rates, quality score and other important account metrics.
●Visualize and dissect campaign reporting for both leadership reporting and to iteratively improve
performance.
●Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.
Campaign Operations
●Perform daily account management of pay per click and display accounts for brands targeted to the US/UK Markets, across various categories like Travel, Retail, Finance, Health, etc.
●Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
What skills and experience do you need?
● 0.6-1 Year of relevant work experience as a campaign manager (experience running Search and Display campaigns via popular DSP platforms like DV 360 / Trade Desk / Google Adwords would be a plus).
●Excellent data analysis, interpersonal, communication and storytelling skills to be able to present
campaign results effectively (Experience in a data analyst role is a plus)
●A logical thinker with a high level of drive, initiative & self
motivation and can meet deadlines efficiently
●Hands on experience on with analyzing spreadsheets and digital analytics tools like Google Analytics
●Passionate about marketing and transforming advertiser bottom
line results with digital media
●Train & mentor junior employees
