Associate Digital Ad Operation
Job Description
Experience - 3+ years
Location - Permanently remote, India
Technical Skills:
• 3+ Years of core end-to-end campaign management experience in DV360
• 2+ Years of experience in Ad trafficking like DCM
• Required multi DSP experience including DV30, TTD, Amazon, MediaMath, Inmobi and Xandr
• In Depth knowledge of DV360 feature, functionality, execution, bidding strategies, PMP deals and optimization
• A granular level and demonstrate hands-on knowledge of Ad trafficking majorly in DCM and tags generation
• Hands-on experience of managing Standard, Dynamic, Video, CTV ads at execution and planning level
• Should be able to work in result driven environment with data driven approach
• Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing to scale the campaigns
• Core understanding of conversions tracking and attribution including Floodlight pixel/Custom variables creations, conversion setting, lookback window
• Fair understanding of using brand safety tools like Double Verified and IAS
• Core understanding of programmatic technologies like SSP, DSP, DMP, Ad server ad exchanges, ad network and DCO
• Working knowledge of Google Analytics Setup, Optimization & Integrations
• Your time and work management skills are off the charts
• You are comfortable being up to date across all allocated clients and recent changes in the industry
• Provide detailed weekly/monthly and PCR Report with written insights that spell out goals set and reached along with stats
• Work with cross-functional teams (Design, Content, ATL, Search,Social) to attain business goals
• Excellent Communication verbal Skills
• Working experience on DataXu and Sizmek
