Assistant Manager Trade Marketing

Qualification: MBA in Sales and Marketing

Experience: • 2-5 years’ experience in FMCG / Alco-Bev sales

Knowledge & skills:

• Planning, execution and review

• Analytical & reasoning skills

• Communication & negotiation skills

• ROI Orientation

•Vendor Management

Best suited for someone who

• Believes in perfection when it comes to execution

• Inclination to spend majority of time in the market

• Good at networking

AREAS OF RESPONSIBILITY

1 Outlet management

• Conduct market research with Sales team to evaluate and finalize the outlets

• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO

• Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar

• Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc

• Collate and update TSEs & TLs monthly Scores in online & offline Portal

• Prepare and supervise contracts for rental outlets and get their approval through the legal team

• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team

• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

2 Brand communication and visibility

• Help SCMM develop brand communication options at various channels as per brand imperatives • Co-ordinate with vendors to oversee execution of signage in the state.