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Assistant Manager - Performance Marketing
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#696051
Full Time
Job Description
Full job description
JD: Assistant Manager - Performance Marketing
Role Overview:
We are looking for a data-driven and result-oriented Assistant Manager - Performance Marketing to drive growth across multiple digital channels including Meta, Google, marketplaces, and D2C platforms. The ideal candidate will be responsible for planning, executing, and optimizing campaigns with a strong focus on conversions, profitability, and ROI.
Key Responsibilities
Paid Media Strategy & Execution
Plan, launch, and scale performance marketing campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
Amazon Ads (Sponsored Ads, DSP)
Flipkart Ads
D2C platforms (Shopify or custom website)
Budget Management & Profitability
Manage and allocate budgets across channels to maximize ROAS and profitability
Monitor and optimize CPA, CAC, and contribution margins
Ensure efficient scaling of high-performing campaigns
Conversion Tracking & Analytics
Set up and manage tracking systems using tools like:
Google Tag Manager (GTM)
Google Analytics (GA4)
Meta Pixel
Ensure accurate tracking of key events:
Add to Cart
Checkout
Purchase
Analyze funnel performance and identify drop-off points
D2C Funnel Optimization
Optimize landing pages, checkout flow, and user journey
Improve conversion rates through data-backed decisions
Work on reducing cart abandonment and increasing AOV
Marketplace Ads Management
Manage and optimize advertising on:
Amazon Ads (Sponsored Products, Brands, Display)
Flipkart Ads
Track performance metrics like TACoS, ACOS, and organic uplift
Retargeting & Customer Lifecycle
Plan and execute retargeting strategies across platforms
Create audience segments (lookalikes, custom audiences)
Improve repeat purchases and customer retention
Email, WhatsApp & Text Marketing
Plan and execute campaigns for:
Email marketing (promotions, retention flows)
WhatsApp marketing (abandoned cart, COD confirmation)
SMS/text campaigns
Drive engagement, retention, and repeat sales
A/B Testing & Experimentation
Continuously test ad creatives, copies, and landing pages
Optimize performance based on test results
Data Analysis & Reporting
Track and report key KPIs:
ROAS, CPA, Conversion Rate, Revenue
Generate actionable insights to improve campaign performance
Competitor & Market Analysis
Monitor competitor strategies, pricing, and ad creatives
Identify new growth opportunities and channels
Key Skills & Requirements
Hands-on experience in Meta Ads, Google Ads, Amazon Ads, Flipkart Ads
Strong understanding of conversion tracking & analytics tools (GTM, GA4)
Experience in D2C performance marketing & funnel optimization
Data-driven mindset with strong analytical skills
Ability to manage large budgets and scale campaigns profitably
Job Type: Full-time
Pay: ₹1,000,000.00 - ₹1,200,000.00 per year
Benefits:
Health insurance
Life insurance
Provident Fund
Ability to commute/relocate:
Hiranandani Estate, Thane, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor's (Required)
Experience:
Performance marketing: 5 years (Required)
Work Location: In person
JD: Assistant Manager - Performance Marketing
Role Overview:
We are looking for a data-driven and result-oriented Assistant Manager - Performance Marketing to drive growth across multiple digital channels including Meta, Google, marketplaces, and D2C platforms. The ideal candidate will be responsible for planning, executing, and optimizing campaigns with a strong focus on conversions, profitability, and ROI.
Key Responsibilities
Paid Media Strategy & Execution
Plan, launch, and scale performance marketing campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
Amazon Ads (Sponsored Ads, DSP)
Flipkart Ads
D2C platforms (Shopify or custom website)
Budget Management & Profitability
Manage and allocate budgets across channels to maximize ROAS and profitability
Monitor and optimize CPA, CAC, and contribution margins
Ensure efficient scaling of high-performing campaigns
Conversion Tracking & Analytics
Set up and manage tracking systems using tools like:
Google Tag Manager (GTM)
Google Analytics (GA4)
Meta Pixel
Ensure accurate tracking of key events:
Add to Cart
Checkout
Purchase
Analyze funnel performance and identify drop-off points
D2C Funnel Optimization
Optimize landing pages, checkout flow, and user journey
Improve conversion rates through data-backed decisions
Work on reducing cart abandonment and increasing AOV
Marketplace Ads Management
Manage and optimize advertising on:
Amazon Ads (Sponsored Products, Brands, Display)
Flipkart Ads
Track performance metrics like TACoS, ACOS, and organic uplift
Retargeting & Customer Lifecycle
Plan and execute retargeting strategies across platforms
Create audience segments (lookalikes, custom audiences)
Improve repeat purchases and customer retention
Email, WhatsApp & Text Marketing
Plan and execute campaigns for:
Email marketing (promotions, retention flows)
WhatsApp marketing (abandoned cart, COD confirmation)
SMS/text campaigns
Drive engagement, retention, and repeat sales
A/B Testing & Experimentation
Continuously test ad creatives, copies, and landing pages
Optimize performance based on test results
Data Analysis & Reporting
Track and report key KPIs:
ROAS, CPA, Conversion Rate, Revenue
Generate actionable insights to improve campaign performance
Competitor & Market Analysis
Monitor competitor strategies, pricing, and ad creatives
Identify new growth opportunities and channels
Key Skills & Requirements
Hands-on experience in Meta Ads, Google Ads, Amazon Ads, Flipkart Ads
Strong understanding of conversion tracking & analytics tools (GTM, GA4)
Experience in D2C performance marketing & funnel optimization
Data-driven mindset with strong analytical skills
Ability to manage large budgets and scale campaigns profitably
Job Type: Full-time
Pay: ₹1,000,000.00 - ₹1,200,000.00 per year
Benefits:
Health insurance
Life insurance
Provident Fund
Ability to commute/relocate:
Hiranandani Estate, Thane, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor's (Required)
Experience:
Performance marketing: 5 years (Required)
Work Location: In person
