Assistant Manager- Marketing

Marketing and Communications Manager

The Marketing and Communications Manager is part of a key team that creates and executes property-level communications to our customers. This role promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of enhancing the image of the hotel.
Main Responsibilities
• Executes annual marketing plan to budget in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Liaises between the marketing department and advertising agency on tactical advertising campaigns' creative and media plans particularly for food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading and targeting of advertisements to relevant consumer groups.
• Executes email marketing and display advertising.
• Maintains frequent active engagement with Cluster eCommerce manager to verify alignment pull-through and 2-way communication about the status performance evaluation opportunities and issues related to online programs and initiatives.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management
• Facilitates social media engagement and updating content in local digital channels including the hotel website and travel sites.
• Develops and executes promotions campaign in F&B weddings spa rooms and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest comments positive or negative in social media channels and responds accordingly.
Public Relations and Visual Asset Management
• Develops a comprehensive PR plan per quarter along with agency and executes post sign-off from GM.
• Maintains a comprehensive list of local media contracts with particular emphasis on food critics and bloggers.
• Manages assigned accounts as per the media account management system.
• Writes and distributes all press releases for property events promotions and outlets.
• Manages the execution of hotel sponsored events community government relations activities and press promotional activities.
• Supports pull through of impactful PR strategy and activities to drive quality press coverage through media engagement in alignment with communications objectives.
• Verifies the news clippings and other online print and social media mention report is completed on a monthly basis for property distribution.
• Manages external vendors and media agencies works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
• Supports the coordination of photography for F&B advertising collateral and public relations purposes between the hotel advertising agency and the regional field marketing teams.
• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Acts as central point of contact for regionally approved local photographers for food amenity and property imagery coordinates with area or cluster marketing to verify all photography adheres to brand voice.
Direct Marketing and Collateral Development
• Coordinates and executes Hotel and F&B printed materials.
• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
• Assists in the production of all property F&B display and temporary signage in hotel public areas.
• Promotes collection of competitors collateral and publicity on a monthly basis.
• Manages the execution of F&B direct marketing activities.
• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
General
• Assists and manages the development co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
• H helps with the publication of hotel's newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F&B promotions.
• Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
• Provides training and marketing leadership and acts as a marketing subject matter expert for GMs Sales Leaders and Managers and Revenue leaders.
• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
• Keeps abreast of competition and its collateral advertising and marketing efforts and constantly evolving digital and marketing trends.