Verified Job
Marketing
Artificial Intelligence Platform Marketing Lead (Bengaluru)
Marketing
#24216
Remote / WFH
McFadyen Digital
Job Description
Company Description
McFadyen Digital is a leading advisor and implementer of digital commerce and marketplace solutions with a growing AI practice. During three decades of ecommerce work, we’ve built hundreds of enterprise-scale platforms that cumulatively generate tens of billions of dollars of gross merchandise value (GMV). We’re honored to have supported 10% of the Fortune 500 with their digital commerce initiatives. Over 250 global brands like ABB, AB InBev, Albertsons, American Red Cross, American Eagle Outfitters, FedEx, Louis Vuitton, and Schneider Electric have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India.
We’re well known for our thought leadership, such as our recent 500-page “AI Best Practices” book and corresponding wiki www.AI-Best-Practices.Com. McFadyen Digital has been a trusted employer for nearly four decades and believes that people are the most key part of our company. We’re proud of our Great Place to Work certification.
Learn more about us at our website: www.Mcfadyen.Com
Job Description
Interested in using AI to market a platform about AI that is being built with AI? Are you an innovative digital marketer who enjoys hands-on execution and experimentation across a variety of digital channels? Do you like learning new AI tools working in a fast-paced environment that lets you launch them across multiple areas of marketing—web content, email automation, AEO/GEO, newsletters, paid media, content promotion, and analytics? Have you helped design and launch AI-powered digital solutions? Can you stay ahead of the market by leveraging the latest AI tools before they become mainstream? If you’re detail-oriented, curious, and eager to grow as an AI product marketer, this role is a great fit.
We’re seeking an AI Product Marketing Manager who will lead the product requirements, high-level feature design, and marketing of an AI-focused platform which was just launched as a wiki, but with big plans for additional AI-powered features, content expansion, and a high volume of highly engaged traffic. The vision is to become the leading destination for AI business strategy, research, and discussion.
You will support the execution of digital programs that generate awareness, engagement, and user content. You will work closely with the CEO to plan product features, manage launches, implement marketing campaigns, monitor performance, manage assets, and help improve our marketing operations. This is an ideal role for a self-motivated person who has been personally (or through work) experimenting with the latest AI tools (e.G. Claude Code, OpenClaw, agents) and wants to deploy them into production for large-scale B2B marketing.
Top 5 Responsibilities
1. Help define and track the product roadmap for the AI Best Practices platform with enhancements that will drive engagement and our ability to collect contact information. Work with a team of seasoned enterprise-scale architects and developers for rapid development with AI tools. As product owner, ensure that functionality and UX match expectations.
2. Manage multi-channel campaign execution - Build and run campaigns across email, website content, social channels, webinars, retargeting, AEO/GEO, and multi-channel automated sequences based on strategic direction from the CEO.
3. Leverage GenAI & other tools to automate the creation of video, audio, image and text content assets. Work with internal teams to also gather other content, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully.
4. Be the human-in-the-loop reviewer of daily AI-generated content, email drafts, reports, and other automated workflows.
5. Collaborate with our corporate 9-person marketing & sales teams to help drive business development by sharing contact/lead data, tool enhancements, AI tool usage, campaigns, content creation, and company/industry research.
McFadyen Digital is a leading advisor and implementer of digital commerce and marketplace solutions with a growing AI practice. During three decades of ecommerce work, we’ve built hundreds of enterprise-scale platforms that cumulatively generate tens of billions of dollars of gross merchandise value (GMV). We’re honored to have supported 10% of the Fortune 500 with their digital commerce initiatives. Over 250 global brands like ABB, AB InBev, Albertsons, American Red Cross, American Eagle Outfitters, FedEx, Louis Vuitton, and Schneider Electric have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India.
We’re well known for our thought leadership, such as our recent 500-page “AI Best Practices” book and corresponding wiki www.AI-Best-Practices.Com. McFadyen Digital has been a trusted employer for nearly four decades and believes that people are the most key part of our company. We’re proud of our Great Place to Work certification.
Learn more about us at our website: www.Mcfadyen.Com
Job Description
Interested in using AI to market a platform about AI that is being built with AI? Are you an innovative digital marketer who enjoys hands-on execution and experimentation across a variety of digital channels? Do you like learning new AI tools working in a fast-paced environment that lets you launch them across multiple areas of marketing—web content, email automation, AEO/GEO, newsletters, paid media, content promotion, and analytics? Have you helped design and launch AI-powered digital solutions? Can you stay ahead of the market by leveraging the latest AI tools before they become mainstream? If you’re detail-oriented, curious, and eager to grow as an AI product marketer, this role is a great fit.
We’re seeking an AI Product Marketing Manager who will lead the product requirements, high-level feature design, and marketing of an AI-focused platform which was just launched as a wiki, but with big plans for additional AI-powered features, content expansion, and a high volume of highly engaged traffic. The vision is to become the leading destination for AI business strategy, research, and discussion.
You will support the execution of digital programs that generate awareness, engagement, and user content. You will work closely with the CEO to plan product features, manage launches, implement marketing campaigns, monitor performance, manage assets, and help improve our marketing operations. This is an ideal role for a self-motivated person who has been personally (or through work) experimenting with the latest AI tools (e.G. Claude Code, OpenClaw, agents) and wants to deploy them into production for large-scale B2B marketing.
Top 5 Responsibilities
1. Help define and track the product roadmap for the AI Best Practices platform with enhancements that will drive engagement and our ability to collect contact information. Work with a team of seasoned enterprise-scale architects and developers for rapid development with AI tools. As product owner, ensure that functionality and UX match expectations.
2. Manage multi-channel campaign execution - Build and run campaigns across email, website content, social channels, webinars, retargeting, AEO/GEO, and multi-channel automated sequences based on strategic direction from the CEO.
3. Leverage GenAI & other tools to automate the creation of video, audio, image and text content assets. Work with internal teams to also gather other content, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully.
4. Be the human-in-the-loop reviewer of daily AI-generated content, email drafts, reports, and other automated workflows.
5. Collaborate with our corporate 9-person marketing & sales teams to help drive business development by sharing contact/lead data, tool enhancements, AI tool usage, campaigns, content creation, and company/industry research.
