Verified Job
Sales
Area Sales Manager Sales GT FMCG
Sales
#24453
Remote / WFH
Farmley
Job Description
Area Sales Manager (ASM) – General Trade Sales
Location: South Delhi
Industry: FMCG
Experience Required: 6–8 Years
Qualification: Graduate or Above
About the Role
We are looking for a dynamic and result-oriented Area Sales Manager (ASM – GT Sales) to drive General Trade business growth in the assigned territory. The candidate will be responsible for strengthening distribution, expanding outlet coverage, achieving sales targets, and managing distributor & retailer relationships effectively.
The ideal candidate should have strong FMCG sales experience, excellent team-handling capabilities, and the ability to execute market growth strategies.
Key Responsibilities
• Drive General Trade (GT) sales and achieve monthly & quarterly targets
• Strengthen distributor network and ensure smooth operations
• Increase market reach, outlet coverage, and product visibility
• Develop strong relationships with distributors, retailers, and key market stakeholders
• Lead, motivate, and manage a team of Sales Executives
• Monitor secondary sales and ensure availability of products in the market
• Execute promotional activities and market development initiatives
• Analyze sales performance, ROI, and market trends to identify growth opportunities
• Ensure effective implementation of company sales strategies in the assigned territory
Skills Required
• Distributor Management
• Retailer Relationship Management
• Team Handling & People Management
• Negotiation & Communication Skills
• ROI Calculations & Sales Analysis
• Strong Sales & Market Execution Skills
• FMCG General Trade Sales Experience
Candidate Profile
• Minimum 6–8 years of experience in FMCG sales
• Proven track record in General Trade sales management
• Strong leadership and team management abilities
• Ability to work in a target-driven environment
• Good analytical and problem-solving skills
• Local market understanding of South Delhi will be an added advantage
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
• Provident Fund
Application Question(s):
• Have you managed distributors and led a sales team in your previous/current role?
• Do you have working knowledge of the South Delhi market and experience in achieving monthly/quarterly sales targets?
• Do you have prior sales experience in the FMCG Food or Beverage industry, specifically in General Trade (GT) sales?
Work Location: In person
Location: South Delhi
Industry: FMCG
Experience Required: 6–8 Years
Qualification: Graduate or Above
About the Role
We are looking for a dynamic and result-oriented Area Sales Manager (ASM – GT Sales) to drive General Trade business growth in the assigned territory. The candidate will be responsible for strengthening distribution, expanding outlet coverage, achieving sales targets, and managing distributor & retailer relationships effectively.
The ideal candidate should have strong FMCG sales experience, excellent team-handling capabilities, and the ability to execute market growth strategies.
Key Responsibilities
• Drive General Trade (GT) sales and achieve monthly & quarterly targets
• Strengthen distributor network and ensure smooth operations
• Increase market reach, outlet coverage, and product visibility
• Develop strong relationships with distributors, retailers, and key market stakeholders
• Lead, motivate, and manage a team of Sales Executives
• Monitor secondary sales and ensure availability of products in the market
• Execute promotional activities and market development initiatives
• Analyze sales performance, ROI, and market trends to identify growth opportunities
• Ensure effective implementation of company sales strategies in the assigned territory
Skills Required
• Distributor Management
• Retailer Relationship Management
• Team Handling & People Management
• Negotiation & Communication Skills
• ROI Calculations & Sales Analysis
• Strong Sales & Market Execution Skills
• FMCG General Trade Sales Experience
Candidate Profile
• Minimum 6–8 years of experience in FMCG sales
• Proven track record in General Trade sales management
• Strong leadership and team management abilities
• Ability to work in a target-driven environment
• Good analytical and problem-solving skills
• Local market understanding of South Delhi will be an added advantage
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
• Provident Fund
Application Question(s):
• Have you managed distributors and led a sales team in your previous/current role?
• Do you have working knowledge of the South Delhi market and experience in achieving monthly/quarterly sales targets?
• Do you have prior sales experience in the FMCG Food or Beverage industry, specifically in General Trade (GT) sales?
Work Location: In person
