An Area Manager is responsible for ensuring that the shops, offices and employees that fall in their area meet their sales or profit targets. They are responsible for regulating day-to-day operations and motivating their staff to succeed. Area Sales Manager develops an overall business plan, including sales strategies and profit goals.
Responsibilities
• Provide inputs on all activities effecting the functional P&L like quarterly budgets, annual targets, expansion plan etc. for the regions to Lead LFS Operations W&A
• Develop and jointly agree on the annual business targets of the respective regions based on the sales targets driven by the corporate, market analysis on potential sales for the next year, and develop state-wise/ brand-wise/ variant-wise/ targets.
• Monitor the financial performance of the areas against budgets to identify areas of unsatisfactory performance; propose counter measures and potential performance improvement opportunities periodically
• Develop and implement reporting & review mechanisms to track operational performance and propose course correction & corrective action, as appropriate.
• Create and seek approvals on marketing plans and budgets for LFS stores in coordination with Lead LFS Operations W&A after analyzing the markets & competition