Verified Job
Event Management
Alternate Channel Lead (Zoya)
Event Management
#23922
Remote / WFH
Titan
Job Description
Job Requirements
Strategic Planning & Business Development
· Develop and execute a robust strategy to grow alternate sales channels, focusing on trunk shows, pop-up events, and corporate sales.
· Identify target markets, premium venues, and high-net-worth customer segments to enhance brand reach.
· Collaborate with cross-functional teams (marketing, design, and retail) to align alternate channel initiatives with overall brand objectives.
Event Planning & Execution
· Plan, organize, and oversee trunk shows and pop-ups in key cities or luxury destinations.
· Select and negotiate with premium venues, partners, and vendors to create memorable event experiences.
· Ensure smooth execution of events, focusing on customer experience, aesthetics, and operational efficiency.
Sales & Revenue Generation
· Set and achieve sales targets for alternate channels, ensuring profitability and ROI from events.
· Leverage trunk shows and pop-ups to upsell and cross-sell high-value jewellery pieces to VIP clients.Track performance metrics and provide insights for optimizing future events.
Relationship Management
· Build and nurture relationships with high-net-worth individuals (HNWIs), influencers, and key decision-makers.
· Work with local communities, socialites, and brand ambassadors to generate buzz and exclusivity for events.
· Manage partnerships with luxury brands, designers, and hospitality providers for joint events.
Marketing & Customer Engagement
· Develop targeted marketing campaigns for trunk shows and pop-ups, leveraging digital, print, and word-of-mouth channels.
· Create curated and personalized experiences for clients attending events, including private showings, exclusive collections, and bespoke services.
· Represent the brand at events, ensuring alignment with its luxury image and values.
Team Leadership & Vendor Management
· Lead a team responsible for logistics, operations, and customer experience at events.
· Manage third-party vendors, including caterers, designers, and security, to ensure seamless event delivery.
Work Experience
· Experience: Minimum of 8–10 years in luxury retail, event management, or sales roles; prior experience in jewellery or fashion preferred.
· Skills: Strong leadership, strategic thinking, negotiation, and customer relationship management.
· Knowledge: Deep understanding of the luxury market, HNWIs, and high-touch sales strategies.
· Creativity: Ability to conceptualize and execute unique event formats that elevate brand image.
· Flexibility: Willingness to travel extensively to manage events and meet clients.
· Education: Bachelor’s degree in Business, Marketing, or related fields; an MBA or similar postgraduate degree is a plus.
Strategic Planning & Business Development
· Develop and execute a robust strategy to grow alternate sales channels, focusing on trunk shows, pop-up events, and corporate sales.
· Identify target markets, premium venues, and high-net-worth customer segments to enhance brand reach.
· Collaborate with cross-functional teams (marketing, design, and retail) to align alternate channel initiatives with overall brand objectives.
Event Planning & Execution
· Plan, organize, and oversee trunk shows and pop-ups in key cities or luxury destinations.
· Select and negotiate with premium venues, partners, and vendors to create memorable event experiences.
· Ensure smooth execution of events, focusing on customer experience, aesthetics, and operational efficiency.
Sales & Revenue Generation
· Set and achieve sales targets for alternate channels, ensuring profitability and ROI from events.
· Leverage trunk shows and pop-ups to upsell and cross-sell high-value jewellery pieces to VIP clients.Track performance metrics and provide insights for optimizing future events.
Relationship Management
· Build and nurture relationships with high-net-worth individuals (HNWIs), influencers, and key decision-makers.
· Work with local communities, socialites, and brand ambassadors to generate buzz and exclusivity for events.
· Manage partnerships with luxury brands, designers, and hospitality providers for joint events.
Marketing & Customer Engagement
· Develop targeted marketing campaigns for trunk shows and pop-ups, leveraging digital, print, and word-of-mouth channels.
· Create curated and personalized experiences for clients attending events, including private showings, exclusive collections, and bespoke services.
· Represent the brand at events, ensuring alignment with its luxury image and values.
Team Leadership & Vendor Management
· Lead a team responsible for logistics, operations, and customer experience at events.
· Manage third-party vendors, including caterers, designers, and security, to ensure seamless event delivery.
Work Experience
· Experience: Minimum of 8–10 years in luxury retail, event management, or sales roles; prior experience in jewellery or fashion preferred.
· Skills: Strong leadership, strategic thinking, negotiation, and customer relationship management.
· Knowledge: Deep understanding of the luxury market, HNWIs, and high-touch sales strategies.
· Creativity: Ability to conceptualize and execute unique event formats that elevate brand image.
· Flexibility: Willingness to travel extensively to manage events and meet clients.
· Education: Bachelor’s degree in Business, Marketing, or related fields; an MBA or similar postgraduate degree is a plus.
