Verified Job
Digital Marketing
AGM Prepaid Marketing Specialist
Digital Marketing
#294876
Remote / WFH
Job Description
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
Role
Prepaid Marketing
Job Level/ Designation
M2 AGM
Function / Department
Marketing
Location
Kolkata
Job Purpose
Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.
Key Result Areas/Accountabilities
• Deliver Base growth as well as Revenue outcomes as per DB.
• Deliver NPS leadership for Pre paid consumers.
• Drive preference to win incremental share from Pre paid consumers in the category – MNP.
• Aid Sales to drive incremental; new adds thru strong GTM deployment.
• Understand consumer trends and competition landscape to aid insights and proposition development.
• Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
Drive Digital Payments to bring churn and costs downHandling distributors
Core Competencies, Knowledge, Experience
• Understand consumers and emerging consumer trends and consumer buying behavior.
• Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
• Digital landscape , choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
• Clear understanding of ROI on Media outlays.
• Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
Must have technical / professional qualifications
Graduation / MBA
Role
Prepaid Marketing
Job Level/ Designation
M2 AGM
Function / Department
Marketing
Location
Kolkata
Job Purpose
Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.
Key Result Areas/Accountabilities
• Deliver Base growth as well as Revenue outcomes as per DB.
• Deliver NPS leadership for Pre paid consumers.
• Drive preference to win incremental share from Pre paid consumers in the category – MNP.
• Aid Sales to drive incremental; new adds thru strong GTM deployment.
• Understand consumer trends and competition landscape to aid insights and proposition development.
• Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
Drive Digital Payments to bring churn and costs downHandling distributors
Core Competencies, Knowledge, Experience
• Understand consumers and emerging consumer trends and consumer buying behavior.
• Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
• Digital landscape , choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
• Clear understanding of ROI on Media outlays.
• Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
Role
Prepaid Marketing
Job Level/ Designation
M2 AGM
Function / Department
Marketing
Location
Kolkata
Job Purpose
Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.
Key Result Areas/Accountabilities
• Deliver Base growth as well as Revenue outcomes as per DB.
• Deliver NPS leadership for Pre paid consumers.
• Drive preference to win incremental share from Pre paid consumers in the category – MNP.
• Aid Sales to drive incremental; new adds thru strong GTM deployment.
• Understand consumer trends and competition landscape to aid insights and proposition development.
• Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
Drive Digital Payments to bring churn and costs downHandling distributors
Core Competencies, Knowledge, Experience
• Understand consumers and emerging consumer trends and consumer buying behavior.
• Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
• Digital landscape , choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
• Clear understanding of ROI on Media outlays.
• Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
Must have technical / professional qualifications
Graduation / MBA
Role
Prepaid Marketing
Job Level/ Designation
M2 AGM
Function / Department
Marketing
Location
Kolkata
Job Purpose
Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.
Key Result Areas/Accountabilities
• Deliver Base growth as well as Revenue outcomes as per DB.
• Deliver NPS leadership for Pre paid consumers.
• Drive preference to win incremental share from Pre paid consumers in the category – MNP.
• Aid Sales to drive incremental; new adds thru strong GTM deployment.
• Understand consumer trends and competition landscape to aid insights and proposition development.
• Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
Drive Digital Payments to bring churn and costs downHandling distributors
Core Competencies, Knowledge, Experience
• Understand consumers and emerging consumer trends and consumer buying behavior.
• Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
• Digital landscape , choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
• Clear understanding of ROI on Media outlays.
• Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
