Verified Job
Digital Marketing
Ad Effectiveness Specialist
Digital Marketing
#661077
Remote / WFH
Job Description
Job type
Full-time
Location
Sydney NSW
Full job description
#GreatMindsDon'tThinkAlike At Uber, we take pride in our diversity and working environment that sees you as more than just a person that can do the job, but a unique individual that can level up our organization with a perspective only you can offer. Uber provides a truly open culture that encourages all to voice their thoughts.
About the Role
The Ad Effectiveness team equips the Uber Advertising organization and our clients with a 360° view of critical decision-making dimensions, including how to measure campaign performance and provide recommendations for optimization. In this role, you will work within the ad measurement strategy organization to operationalize new measurement product development, partnerships, and capabilities that meet the needs of our customers.
Your Impact In Role
Translate concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem to the needs of advertisers across verticals
Structure and conduct analyses to generate campaign effectiveness outcomes and recommendations
Create and present compelling narratives to senior leadership at clients and at Uber
You will track unaddressed advertiser requirements, identifying opportunities for new strategic initiatives
This role reports into and will work in close collaboration with the Ad Measurement Strategy Lead.
The Experience You'll Bring
Bachelor's degree in a quantitative or business field
3+ years of ads measurement experience within an advertising platform/publisher, media agency, advertiser, or research company
Experience with third-party measurement providers such as Kantar, Circana, Happydemics, etc.
A deep understanding of attribution modeling, market mix modeling, multi-variate testing, brand and conversion lift
A strong understanding of the digital advertising and measurement ecosystem
Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance
Preferred Qualifications
Advanced degree in business, math, statistics, economics, or a related field
Experience building and influencing client or partner relationships
Experience with team or peer leadership and development
Experience with any of the following: SQL,R, SPSS/STATA, Tableau
Full-time
Location
Sydney NSW
Full job description
#GreatMindsDon'tThinkAlike At Uber, we take pride in our diversity and working environment that sees you as more than just a person that can do the job, but a unique individual that can level up our organization with a perspective only you can offer. Uber provides a truly open culture that encourages all to voice their thoughts.
About the Role
The Ad Effectiveness team equips the Uber Advertising organization and our clients with a 360° view of critical decision-making dimensions, including how to measure campaign performance and provide recommendations for optimization. In this role, you will work within the ad measurement strategy organization to operationalize new measurement product development, partnerships, and capabilities that meet the needs of our customers.
Your Impact In Role
Translate concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem to the needs of advertisers across verticals
Structure and conduct analyses to generate campaign effectiveness outcomes and recommendations
Create and present compelling narratives to senior leadership at clients and at Uber
You will track unaddressed advertiser requirements, identifying opportunities for new strategic initiatives
This role reports into and will work in close collaboration with the Ad Measurement Strategy Lead.
The Experience You'll Bring
Bachelor's degree in a quantitative or business field
3+ years of ads measurement experience within an advertising platform/publisher, media agency, advertiser, or research company
Experience with third-party measurement providers such as Kantar, Circana, Happydemics, etc.
A deep understanding of attribution modeling, market mix modeling, multi-variate testing, brand and conversion lift
A strong understanding of the digital advertising and measurement ecosystem
Experience with ads measurement for one or more of the following verticals: technology, retail, entertainment, restaurants, travel, CPG, telco, or finance
Preferred Qualifications
Advanced degree in business, math, statistics, economics, or a related field
Experience building and influencing client or partner relationships
Experience with team or peer leadership and development
Experience with any of the following: SQL,R, SPSS/STATA, Tableau
