Digital Communications Officer

Organizational Unit
University of Victoria - Faculty of Business
Location
University of Victoria - Victoria, BC V8W 2Y2 CA (Primary)
Posting Close Date
4 August 2025
Please note that positions will close at 4 p.m. on the closing date.
FTE
1
Salary Grade
$69,052.00 - $89,791.00
Additional Posting Information
N/A
Salary posted will be pro-rated based on FTE and achieved as per the collective agreement, if applicable.
Classification
SG9
Start Date
8/15/2025
End Date
8/14/2026
Employee Group:
PEA - Term
# of Hires Needed
1
Category
Advertising/Marketing, General Management
About this Opportunity
The University of Victoria is one of Victoria's largest employers and one of Canada’s best diversity employers. Together we are more than 5,000 dedicated faculty, librarians and staff supporting the University of Victoria’s diverse academic programs, world-class research and commitment to civic engagement.

*May be eligible for hybrid working arrangement after successful completion of probationary period*

The salary range for this position is:

Recruitment range $69,052- $76,129 starting salary determined by the PEA Collective Agreement.
Performance range: $89,791 salary range ceiling is available through annual performance increases.
Job Summary
Mandate:
UVic’s Gustavson School of Business is a non-traditional business school that develops purpose-driven, responsible citizens and leaders making a difference in the world through business. A young school that is intentionally small in numbers but big in impact and heart, the Gustavson School of Business fosters students who see the world differently and are equipped to drive positive change in a complex world. Our focus is on fundamental research questions and developing the responsible, curious leaders who will make tomorrow’s world a better place.

Objectives:
The Digital Communications Officer reports to the Director, Communications Marketing. As the senior social media expert on the Gustavson marketing communications team, this role is key to enhancing Gustavson’s reputation with external audiences and achieving the school’s strategic objectives in the areas of brand, recruitment and external engagement. With minimal oversight and using excellent judgment, the role is responsible for:
Managing strategy and operation of Gustavson’s social media accounts
Monitoring, moderating and responding to social media conversations, including reputation management
Overseeing, hiring and managing students for the school’s social media ambassador program
Proactively developing and maintaining a social media content calendar, including content submitted by others
Creating compelling and on-brand multi-media content for digital channels
Educating internal stakeholders on the strategic and on-brand use of social media and other digital channels
This position supervises work-study and casual part-time students and is occasionally required to work outside of normal office hours.

Job Requirements
This position requires a Bachelor’s degree in a relevant field of study (communications/marketing, public relations digital media) and a minimum of five years’ experience related to the duties and responsibilities specified.

An equivalent combination of education and experience may be considered.

Knowledge, skills and abilities include:
Expert knowledge of social platforms including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc. and managing online community activities
Strong project management, organizational skills, and coordination of content calendars
Fluency in digital communication tactics including the development of strategic social media plans
Sound knowledge and experience of content management systems for social (ex. Hootsuite, Sprout Social) and project management (e.g. Asana, MS suite)
Proficient use of software and apps such as Photoshop, XD, iMovie, Lightroom, Quik, Adobe Clip, Canva to edit photos and social videos
Skillful use of digital metrics and KPIs to gauge content performance, audience profiles, etc.
Creating effective social content for different audiences and a range of channels in line with strategy
Ability to communicate effectively with individuals from diverse backgrounds and tailor communication style and medium for different audiences and situations
Ability to motivate, guide and direct others in art direction, content creation and distribution
Competency requirements include:
Ability to problem-solve with maturity, tact, diplomacy and sound judgment
Territory Acknowledgement: We acknowledge and respect the Lək̓ʷəŋən (Songhees and Xʷsepsəm/Esquimalt) Peoples on whose territory the university stands, and the Lək̓ʷəŋən and WSÁNEĆ Peoples whose historical relationships with the land continue to this day.

Equity Statement: UVic is committed to upholding the values of equity, diversity, inclusion and human rights in our living, learning and work environments. In pursuit of our values, we seek members who are eager to actively participate in that shared responsibility. We actively encourage applications from members of historically and systemically marginalized groups.

Read our full equity statement here: www.uvic.ca/equitystatement.

Accessibility Statement: If you anticipate needing accommodations for any part of the application and hiring process contact: uviccareers@uvic.ca Any personal information provided will be maintained in confidence.

What UVic Offers: To learn more click here Read more