Content Writer and Editor

ORGANISATION - IDBI Capital Markets and Securities Limited

DESIGNATION - Content Writer and Editor

NO. OF VACANIES - 1

EXPERIENCE RANGE - 5+ years

CRITICAL EXPERIENCE

MBA in Finance/Masters in Journalism with strong hold on language and understanding of finance with 5+ years of content writing experience in broking/financial industry

The ideal candidate will be responsible for website and social media content in sync with the Search Engine Optimization (SEO). The candidate will be responsible for maintaining the content calendar and tracking the performance of the content in driving website traffic and customer engagement.

LOCATION - Mumbai

CTC (Per Annum) - Commensurate with experience

CANDIDATE'S PROFILE
• · Own the content and social media calendar and execution of all SEO content for the website and Social Media Platforms
• · Create and implement a content strategy based on a deep understanding of customer needs, market trends and competitive forces - this includes the development of themes/topics, content creation curation to help drive thought-leadership and customer acquisition
• · Content creation and editing for website and social media on a regular basis. It will include market news, financial news, social media copies, and ad hoc requirements related to content
• · Partner with the SEO team to identify themes/topics, measure results and refine accordingly
• · Write new content in the style that is most suitable for the audience; copy edit for voice, tone, and accuracy
• · Create downloadable, one sheets, and other marketing collateral that drives the conversation
• · Review content analytics to understand business impact and inform future content creation decisions
• · Responsible for growing the Organic Web traffic and driving Signups for the Marketing persona

SKILLS AND TRAITS
• · Exceptional storyteller, editor and content creator
• · Experience writing for SEO to help drive and improve SERP rankings.
• · Proven track record of measuring content effectiveness throughout the funnel
• · Prior experience writing for Marketing audience preferred
• · Familiarity with Content Management Systems (CMS), Google analytics Marketing automation tools preferred Read more