Digital Marketing Executive

About NeuroEquilibrium:

NeuroEquilibrium is a pioneer in the field of vertigo and balance disorders aiming to provide advanced and economical diagnosis and treatment to people suffering from these conditions. We are making groundbreaking innovations in this field by developing indigenous vertigo diagnostic systems which operate on cutting-edge cloud technology.

NeuroEquilibrium has over 150 clinics in India and has installations in top hospitals including AIIMS Delhi etc. The company is well funded with investments from Kotak Ventures, Unicorn India Ventures, RVCF etc

To know more about Neuro Equilibrium, please visit: https://www.neuroequilibrium.in

Job Overview:

The Digital Marketing Executive for NeuroEquilibrium is responsible for planning, implementing, and managing the company's digital marketing campaigns to promote its healthcare services and increase its online visibility. The primary focus of the Digital Marketing Executive is to create brand awareness, generate leads and drive patient visits to respective clinics through various digital marketing channels.

Key Responsibilities:
• Develop and execute digital marketing strategies that align with NeuroEquilibrium's business objectives and target audience.
• Manage and optimize the company's website, including website content, design, and functionality, to ensure that it is user-friendly and search engine optimized.
• Manage social media accounts, including Facebook, Twitter, Instagram, and LinkedIn, to engage with customers and promote NeuroEquilibrium's healthcare services.
• Develop and execute PPC campaigns to drive traffic and leads to the company's website.
• Monitor and manage online reviews and ratings to maintain NeuroEquilibrium's reputation and improve customer satisfaction.
• Plan and execute SEO campaigns to increase website traffic and improve search engine rankings for NeuroEquilibrium's healthcare services.
• Monitor and analyze the performance of digital marketing campaigns using Google Analytics and other tools to identify opportunities for improvement.
• Collaborate with the creative team to develop visual content, such as infographics and videos, to support digital marketing initiatives.
• Create and manage content marketing initiatives, including blog posts, email campaigns, and social media posts, to attract and engage potential customers.

Qualifications:
• A graduation degree (preferably B.E.) is must.
• Proven experience in digital marketing, with a focus on the healthcare industry.
• Strong knowledge of SEO, PPC, and social media marketing.
• Experience with Google Analytics, Google AdWords, and other digital marketing tools.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of website design and development is a plus.

Reporting:

The SEO Executive will report to the Head - Digital Marketing Growth Read more