276 Rue Saint-Jacques, Montréal, QC

Full job description
BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports


Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.


We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

2+40 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops

This is a Permanent, Full Time opportunity

Expected Salary Range: $72,633.00 - $+0,7+2.00 - $113,4+0.00

Our typical hiring range will be +/- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role


The Company



For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology oversight to 37 brick mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.


The Team

Joining the Social Purpose Marketing Division means you’ll be working with a group of talented professionals in Social Purpose, Community Stakeholder Engagement, Communications Government Relations, Marketing, CRM Loyalty and Customer Support. As a Crown corporation that earns more than a billion dollars in annual revenue for B.C., BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of the picture.

You will be joining an amazing team of multidisciplinary marketers who are skilled at bringing the thrill of betting action and dream-filled anticipation to life on PlayNow.com. We create compelling experiences for all guests and players across all touchpoints. We appreciate that the battle for people’s attention and their discretionary entertainment spend is becoming more challenging as competition in the gambling and entertainment space is rising. We are proud that PlayNow is BC’s only 100% legal and regulated website that offers players a great gambling experience with the highest level of player protection, game integrity and whose profits go back to BC communities. Our team keeps pace with emerging player preferences, iGaming and marketing trends, while creating captivating experiences for all our players.

The Role

The Promotions Marketing Specialist role is an essential part of our cross-functional marketing team focused on engaging and retaining players on PlayNow.com, You will develop promotions as part of larger marketing strategies to get, grow and keep players on the platform enjoying casino, lottery and sports products. You will create contests, offers, incentives and giveaways that matter to players and motivate product trial, acquisition and retention. You will develop promotions starting with ideation and offer mechanics through to execution and post analysis. As you build these promotions, you will collaborate closely with a team of content marketing, brand advertising, media, CRM and experiential marketing specialists to bring to life integrated marketing campaigns that deliver business results on PlayNow.

What you will accomplish

You will ideate new promotions for business problems and develop a plan for engaging players to participate
You will lead creative development for promotion led marketing activities including creative brief, copy, look and feel and key message development
You will present your strategies, performance and results to peers, leaders and partners across the business
You will forge meaningful relationships with a wide range of people across the enterprise and many external stakeholders like vendors, clients and service providers
You will collaborate and consult with experiential marketing teammates to enhance on-site activations with promotional incentives such as offers and contests
Qualifications and skills

A degree in Business
3 to 5 years recent related experience with an emphasis on marketing
Equivalent combination of education and/or experience may be considered
Demonstrated experience evaluating customer promotions, incentives and rewards
Experience with principles, concepts, practices and techniques in the areas of brand management or product marketing.
Strong business acumen with a results-oriented focus
Demonstrated ability to analyze business situations and develop solutions
Excellent communication and interpersonal skills.
Aptitude for managing and delivering results against multiple projects simultaneously
What will make you successful

You are creative and analytical – you can think creatively about the player experience and the look and feel of a promotion and yet you also understand how to forecast ROI and optimize future promotions based on key learnings
You can write a great brief that clearly articulates the problem to solve, key performance indicators and target audience
You have an eye for detail so you can whip up terms and conditions and dig deeper to understand the insights behind results
You are an excellent communicator who can succinctly explain promotions to all manner of stakeholders – legal, product, vendors, operations and other marketers
It would be awesome if you also had

An interest in competitive intelligence – a drive to explore and uncover the promotions of competitors and complementary industries
Understanding of B.C. or Canadian gaming industry, gaming background (casino/sports/lottery and/or poker)

What’s in it for you

Defined benefit pension plan which provides a recurring income you can depend on for life throughout retirement
We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
Professional development including education/certification sponsorship, in house leadership cohorts, LinkedIn Learning
See all our rewards here
However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.


We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.


Our social purpose is much more than returning 100% of net income to the province in the form of healthcare education programs, and community gaming grants. Check it out!


Did you know BCLC is an industry leader in player health and safe responsible gambling? Find out more!


If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com.


All candidates must be at least 1+ years of age and legally eligible to work in Canada

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