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Sr. SEO Executive

Location: Mumbai, Maharashtra

Category: Digital Marketing Expert Jobs

Posted on: 2025/09/10

About the Role:

We’re looking for a performance-focused Sr. SEO/SEM Executive with a strong understanding of search algorithms and AI-powered optimisation tools. The ideal candidate will not only manage all search engine marketing activities but will also be comfortable integrating Artificial Intelligence into SEO/SEM strategies to stay ahead of the curve.

Key Responsibilities:

● Conduct keyword research aligned with client objectives to improve content and discover growth opportunities.

● Leverage AI-driven tools (e.g. Surfer SEO, Clearscope, MarketMuse, Jasper) to optimize content strategies and streamline SEO workflows.

● Deliver SEO analysis and technical recommendations for websites and web pages using both manual insights and AI-assisted audits.

● Identify technical SEO issues, competitor gaps and backlink opportunities.

● Support content development to enhance user intent matching and content relevance.

● Manage and update webmaster tools, XML sitemaps and shopping feeds for SEO diagnostics.

● Develop content assets with a content team (blogs, case studies, customer stories) optimised via AI-based keyword clustering and topic modelling.

● Plan and execute link-building campaigns enhanced by AI tools for prospecting and outreach.

● Collaborate on social and content strategies that integrate real-time AI trend analysis.

● Stay on top of AI developments in search (Google’s Search Generative Experience, algorithm updates, voice search, etc.)

● Monitor and evaluate website traffic and search performance using both standard analytics and AI-powered dashboards.

● Present findings, project progress and insights to clients and internal teams with clarity and actionable suggestions.

● Create SEO pitch presentations by doing required research about the brand, competitors and other relevant data.

Professional Competencies:

● Passion for SEO, SEM and digital marketing with curiosity around AI integration.

● Creative thinker with a data-driven mindset and strong problem-solving abilities.

● Able to manage multiple projects without losing sight of detail or deadlines.

● Confident communicator with a collaborative attitude.

● High levels of integrity, autonomy, and accountability.

● Strong organisational and project management skills.

Required Skills Qualification:

● Proven SEO or SEM experience with evidence of impact.

● Experience using AI tools like Surfer SEO, Frase, Jasper, Writesonic, MarketMuse and ChatGPT for SEO/SEM tasks.

● Familiarity with PPC campaign management across Google Ads, YouTube, LinkedIn.

● Strong understanding of performance marketing and customer acquisition via AI-enhanced targeting.

● Proficient with analytics platforms (Google Analytics, Looker Studio, etc.) and SEO toolkits

(SEMrush, Ahrefs, Moz).

● Experience with keyword research tools and AI-powered content planning platforms.

● Exposure to A/B testing for various SEO and SEM Campaigns.

● Basic knowledge of HTML, CSS, and JavaScript.

● Up-to-date with the latest trends in SEO, AI in search and digital marketing tools.

Qualification:

● Bachelor’s degree in a quantitative, analytical or tech-driven field.

● SEO or Digital Marketing Certifications.

Selection Process:

● Round 1: Telephonic Interview

● Round 2: Technical Test + Personal Interview

How to Apply:

Email your resume and a short note to career@purpletuche.com. While we may not reply to everyone, we sincerely appreciate your interest in joining our team.

Working Hrs.:

10.00 a.m. to 7.00 p.m. [Monday - Friday and Alternate Saturdays]

Company Address:

Purple Tuché Brand Solutions Pvt. Ltd. F-19, Nand Dham Industrial Estate, Marol Maroshi Road, Andheri East, Mumbai 400059.

CTC: As per industry standard.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Schedule:

Day shift
Work Location: In person
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