Sr. Digital Marketing Manager Wiplon

Design and oversee all aspects of digital marketing including our marketing database, email, and display advertising campaigns
• Manage our web properties and assist in developing campaign strategies to grow organic ranks.
• Work with the design team for content on page optimization.
• Generating new ideas to enhance overall brand awareness and customer experiences.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Drive traffic to company pages
• Evaluate important metrics that affect our website traffic, service quotas, Identify the latest trends and technologies affecting our industry.
• Participate in forming effective paid strategies.
• Oversee accounts on search platforms (e.g. Google AdWords)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Write attractive and concise copy for adverts.
• Suggest and develop new campaigns across multiple channels.
• Maintain partnerships with PPC ad platforms and vendors.
• Find ways to reduce risk of click fraud.
• Keep abreast of PPC and SEM trends.