Sr. Content Writer | Digital Agency

Position: Senior Content Writer

Location: Mumbai

Experience: 2-3 years

Who You Are
• Brand Social Media Enthusiast:
• You live and breathe brands and social media content.
• You’re always spotting opportunities to create engaging content from everyday social media trends.
• Innovative Trend-Savvy:
• You stay ahead of digital marketing trends and can translate them into compelling content strategies.
• Creative Wordsmith:
• You always have a quirky, impactful caption ready — words come naturally to you.
• You have a knack for writing content that aligns with brand messaging and resonates with the target audience.
• Strategic Content Planner:
• You can dive deep into brand strategy and create short-form content that’s innovative and solution-oriented.
• Grammar Enthusiast:
• You’re known as the ‘Grammar Nazi’ for both English and Hindi, ensuring impeccable quality in all content.
• Client-Centric:
• You have a keen ability to grasp client briefs and convert them into compelling content concepts.
• Agency Experience:
• You’ve worked in a digital agency and understand the dynamics of advertising and branding.

What You Will Do
• Content Creation:
• Write compelling copy for diverse brands — from OTT shows and kids’ brands like Edamamma to financial brands like Kotak.
• Develop and execute content strategies aimed at driving brand awareness and engagement across platforms.
• Creative Ideation:
• Think creatively to generate new, trending content ideas tailored for various social media platforms.
• Collaborate with creative teams to brainstorm content that aligns with brand objectives and audience preferences.
• Client Team Coordination:
• Work closely with internal teams to pitch content strategies to potential clients and onboard them.
• Coordinate content efforts across multiple digital platforms, ensuring consistency in brand messaging.
• Content Management Optimization:
• Curate and manage content across social media, email, and web platforms.
• Ensure content processes are followed and suggest revisions to improve efficiency.
• Trend Analysis Strategy Development:
• Research trending social media content and develop strategies to leverage these trends for assigned brands.
• Brand Consistency:
• Maintain brand tone and messaging consistency while creating content for various platforms.
• Humor Wit:
• Not only consume jokes but create them — humor is a key part of your content toolkit.

Skills: social media,content creation,strategy,trend analysis,social media management,brand messaging,content management,creative writing,client coordination,creative ideation,brand strategy,grammar proficiency,digital,copywriting Read more