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Social Media Marketing Specialist

Location: Mumbai, Maharashtra

Category: Digital Marketing Expert Jobs

Posted on: 2025/09/10

Merito


Lead - Influencer Marketing
Merito • Mumbai, Maharashtra • via Cutshort
₹27L–₹37L a year
Full–time
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Job description
Role : Lead – Influencer Marketing

Overview of job -

Our client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Partner – Influencer Marketing to join us. In this role, you will be leading the advocacy narrative for the largest FMCG organization in India. An individual with expertise in digital marketing/planning, an entrepreneurial mindset and a knack for influencer marketing are key areas of strength that will be expected of the right candidate. Ready to build the influencer marketing ecosystem for working with a team of 15+ young minds specializing in the space of digital influencer marketing. The role entails managing and building the influencer scope for more than 50 brands.

The 5 key pillars of the job -

A) Liaison with the global team and local to maintain and further develop a strategic narrative on influencer marketing

B) Blur lines between digital planning and influencer planning to drive effectiveness

C) Develop and deliver creative - first of its kind advocacy solutions for brands

D) Create a measurable framework on influencer marketing. E) Understanding of social media, digital marketing and content marketing ecosystem will be important elements to this role.

We are currently looking for a 10+ years’ experience individual, based out of Mumbai to join us.

Minimum qualifications:

• Graduate – Mandatory, Post graduate – Preferred

• Minimum 10+ years’ experience with 4+ years of experience in digital marketing/digital planning/performance marketing

• Should have previously managed a team

• Experience in influencer marketing, Social media, and ecommerce
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MARQN Media | Social Media Marketing Agency


Social Media Marketing Specialist
MARQN Media | Social Media Marketing Agency • Mumbai, Maharashtra • via LinkedIn
1 day ago
Full–time
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Job description
Years of experience: 1 - 2 Years

Location: Mumbai ONLY.

[No Relocation Candidates will be accepted.]

Description:

The Social Media Specialist is responsible for creating and managing social media plans that match the brand’s goals. This includes checking how well the content is performing, helping the team and clients stay on the same page, and sharing ideas and examples to guide creative content. The goal is to grow the brand online and make sure social media supports the bigger picture.

Responsibilities
• Create and manage monthly social media content calendars.
• Define and track social media KPIs to measure campaign performance.
• Monitor content performance and adjust strategy as needed to improve results.
• Break down the larger brand strategy into bite-sized, engaging social media content.
• Work closely with the strategy team to align on campaign direction and goals.
• Collaborate with the internal creative team to bring ideas to life.
• Collect references and trends to guide content creation and visual direction.
• Write captions, copy, and hashtags that reflect the brand tone and drive engagement.
• Conduct keyword research to optimize content reach and discoverability.
• Lead and participate in brainstorming sessions to generate new content ideas.
• Manage internal workflows to ensure timely delivery of all content.
• Prepare and present performance decks and reports for clients.
• Stay updated with the latest social media trends, formats, and algorithm changes.
• Guide the team in adapting trends in a brand-relevant way.
• Ensure all project deadlines are met with high-quality output.
• Support community engagement by coordinating responses and insights with client teams.
• Keep an eye on competitor activity to identify new opportunities or threats.
• Plan how to divide client ad budgets across campaigns, platforms, and content formats, based on strategy and expected results.
• Provide detailed reports on ad campaign performance, including reach, engagement, conversions, and ROI.

Minimum Qualification:

Bachelor's Degree in Marketing
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