Social Media Manager
Job Description:
The Social Media Manager will be responsible for managing and executing the social media strategy for the company. The successful candidate will have a strong understanding of social media platforms, as well as experience in creating engaging content and growing online communities.
Responsibilities:
• Develop and implement a social media strategy that aligns with the company's overall marketing goals
• Create and publish high-quality, engaging content on various social media platforms (including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok)
• Monitor social media channels and respond to comments, messages, and inquiries in a timely and professional manner
• Analyse and report on the performance of social media campaigns, using data to inform future strategies
• Collaborate with other teams (such as Marketing, Communications, and Design) to ensure consistent messaging across all channels
• Stay up-to-date with industry trends and best practices, and incorporate them into social media strategy
• Manage social media advertising campaigns, including creating ad copy and targeting specific audiences
• Work with the customer service team to resolve customer issues and complaints that are communicated through social media channels
• Ensure all content posted is in compliance with company guidelines and legal requirements
• Manage the social media budget and allocate funds effectively
Requirements:
• Bachelor's degree in Marketing, Communications, or a related field
• 2-5 years of experience in social media management, with a track record of successful campaigns and community growth
• Strong written and verbal communication skills, with a focus on brand voice and messaging
• In-depth knowledge of social media platforms and their respective audiences, including algorithm updates and changes
• Experience with social media analytics tools (such as Google Analytics, Sprout Social, or Hootsuite) and the ability to use data to drive decision-making
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Experience in managing social media advertising campaigns, including budget allocation and targeting
• Familiarity with graphic design tools (such as Canva or Adobe Creative Suite) is a plus
• Ability to work independently and as part of a team, with a positive attitude and a willingness to learn and adapt to new challenges
Apply Now
The Social Media Manager will be responsible for managing and executing the social media strategy for the company. The successful candidate will have a strong understanding of social media platforms, as well as experience in creating engaging content and growing online communities.
Responsibilities:
• Develop and implement a social media strategy that aligns with the company's overall marketing goals
• Create and publish high-quality, engaging content on various social media platforms (including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok)
• Monitor social media channels and respond to comments, messages, and inquiries in a timely and professional manner
• Analyse and report on the performance of social media campaigns, using data to inform future strategies
• Collaborate with other teams (such as Marketing, Communications, and Design) to ensure consistent messaging across all channels
• Stay up-to-date with industry trends and best practices, and incorporate them into social media strategy
• Manage social media advertising campaigns, including creating ad copy and targeting specific audiences
• Work with the customer service team to resolve customer issues and complaints that are communicated through social media channels
• Ensure all content posted is in compliance with company guidelines and legal requirements
• Manage the social media budget and allocate funds effectively
Requirements:
• Bachelor's degree in Marketing, Communications, or a related field
• 2-5 years of experience in social media management, with a track record of successful campaigns and community growth
• Strong written and verbal communication skills, with a focus on brand voice and messaging
• In-depth knowledge of social media platforms and their respective audiences, including algorithm updates and changes
• Experience with social media analytics tools (such as Google Analytics, Sprout Social, or Hootsuite) and the ability to use data to drive decision-making
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Experience in managing social media advertising campaigns, including budget allocation and targeting
• Familiarity with graphic design tools (such as Canva or Adobe Creative Suite) is a plus
• Ability to work independently and as part of a team, with a positive attitude and a willingness to learn and adapt to new challenges