Social Media Content Strategist - Reddit

At Vanguard, we’re not just shaping conversations—we’re shaping the future of investing. As a Social Media Content Strategist focused on Reddit and emerging communities, you’ll be at the forefront of how we engage with audiences in authentic, human, and future-focused ways. You’ll help us meet people where they are, with content that informs, inspires, and builds trust.

In this role, you will:

Develop and execute content strategies tailored to Reddit and niche online communities.

Write, edit, and format engaging posts, comments, and guides that reflect Vanguard’s voice and values.

Monitor trends and conversations to identify opportunities for meaningful engagement.

Curate and amplify relevant content, including press coverage and thought leadership.

Act as a subject matter expert and strategic partner to internal stakeholders.

Build relationships with community members and influencers to foster trust and credibility.

Collaborate across teams to ensure a consistent brand voice and visual identity.

Manage stakeholder relationships and facilitate creative brainstorms, project updates, and feedback loops.

Coordinate internal reviews and approvals to ensure timely, compliant publishing.

Use platform best practices—like tagging, cross-posting, and community participation—to boost visibility and engagement.

What it takes:

5+ years of experience in social media strategy, content creation, or community management.

Deep understanding of Reddit culture and platform dynamics.

Strong writing skills with a knack for clarity, tone, and audience resonance.

Familiarity with SEO principles and keyword optimization.

Experience with social media tools like Khoros, Meltwater, and Talkwalker.

Comfort navigating regulated environments and adapting to change.

At Vanguard, we believe in work that matters. This is more than a job—it’s a chance to make an impact, grow with purpose, and help redefine how a global investment leader shows up in the digital world.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.
About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Read more