Social Media and Content Specialist

Purpose:
Osgoode Professional Development (OsgoodePD) is a revenue-generating professional education department of Osgoode Hall Law School, operating within a highly competitive commercial market for professional and executive continuing education. OsgoodePD offers degree and non-degree programs to both local and international students. Offerings include full-time and part-time graduate degree LLMs, non-degree certificates, seminars and skills workshops, summer school and bridging programs, webinars, and custom training for corporations and government. Staff and programs are located at both the York University campus and OsgoodePD's downtown Toronto office.Under the direction of the Digital Marketing Manager, the Social Media and Content Specialist coordinates, develops, executes, and evaluates content and communications for OsgoodePD current and prospective students/registrants. This role is responsible for all aspects of OsgoodePD's social media channels including maintaining a content calendar, generating copy, graphics and videos, administering and creating paid media campaigns, creating social media marketing plans and reporting on Key Performance Indicators (KPIs). This role will also control OsgoodePD's monthly newsletter, web blog and other content pieces that will be used in cross-organizational channels. The Social Media and Content Specialist will act as a subject matter expert in the social space, exploring opportunities for new platforms and new formats. This role will deal with a high volume of various content pieces/formats. This requires a proactive individual who can immerse themselves in all aspects of OsgoodePD in order to generate and obtain content.

Education:
University degree in a relevant field such as Communications, Journalism, Public Relations or Marketing or an equivalent of 4 years recent experience (defined as within the last 5 years) working at York University and performing the same or similar tasks. This educational equivalency is in addition to the experiential requirements outlined below. Certification in Google, LinkedIn and Meta required.

Experience:
Three years recent experience (defined as within the last five years) in a similar role where responsibilities included hands-on experience in communications and marketing with an emphasis on professional content creation and organic and paid social media content creation and management. Experience with online monitoring and measurement platforms such as Sprout Social, Google Analytics, Hootsuite and other relevant social media and digital reporting tools. Previous Search Engine Optimization, Paid Social Advertising and Paid Search experience is required. Experience using a project management system (Asana preferred).
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PLEASE NOTE: This job posting is for an existing vacancy. Applications must be received by 11:55 pm EST on the posted deadline date, if applicable. Posting deadlines can be updated, or modified, at any time based on hiring needs. Please refer to the York U Career Portal when confirming posting deadlines. Read more