SEO Specialist
Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
Onsite Activities: Develop keyword plans on a regular basis and editing/inserting keywords on database to optimize existing reach
Onsite Activities: Monitor blogs with pictures posted to Editor’s Picks column of the website through database.
Offsite Activities: Optimize web pages such as the bookmarking, articles pages, blog posts, classified pages, press release pages in terms of improving maximum reach, keyword optimization, and user experience to boost organic search rankings
Identify and close gaps between company website and competitor’s one.
Conduct full-scale audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on tags and images, content quality, and link building
- Integrate on-page and off-page SEO (link building) with digital marketing and digital PR initiatives, monitor social media marketing- twitter, Pintrest, Facebook etc.
Implement local and international SEO techniques across local (Google listings) and international websites
Perform competitive analysis to benchmark current performance against competitors and devise strategies to surpass competitors
Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
Devise new initiatives basis on continues research and innovative ideas.
Train the staff deputed under Marketing Department
Any other duties as and when directed by seniors/reporting managers.
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Onsite Activities: Develop keyword plans on a regular basis and editing/inserting keywords on database to optimize existing reach
Onsite Activities: Monitor blogs with pictures posted to Editor’s Picks column of the website through database.
Offsite Activities: Optimize web pages such as the bookmarking, articles pages, blog posts, classified pages, press release pages in terms of improving maximum reach, keyword optimization, and user experience to boost organic search rankings
Identify and close gaps between company website and competitor’s one.
Conduct full-scale audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on tags and images, content quality, and link building
- Integrate on-page and off-page SEO (link building) with digital marketing and digital PR initiatives, monitor social media marketing- twitter, Pintrest, Facebook etc.
Implement local and international SEO techniques across local (Google listings) and international websites
Perform competitive analysis to benchmark current performance against competitors and devise strategies to surpass competitors
Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
Devise new initiatives basis on continues research and innovative ideas.
Train the staff deputed under Marketing Department
Any other duties as and when directed by seniors/reporting managers.