Senior Content Strategist Solutions Content Lead

Job Title: Senior Content Strategist Solutions Content Lead

Location: Noida (On-site with WFH flexibility as required)

Employment Type: Full-Time, Immediate Joiner

Experience: 5-6 Years
About Xaas Genie Marketing:

Xaas Genie Marketing is a premier marketing consulting and automation firm specializing in delivering innovative, data-driven marketing solutions for B2B and B2C clients across diverse verticals. We leverage the latest in marketing technology, AI, and automation tools to craft high-impact strategies that accelerate growth, enhance brand visibility, and optimize sales funnels. Our mission is to blend human expertise with cutting-edge digital tools to produce high-performance, scalable content that drives measurable results.

About the Role:

We are seeking an accomplished Senior Content Strategist Solutions Content Lead to join our leadership team. This role requires a strategic thinker and a high-caliber content professional capable of delivering impactful, research-driven content that aligns with our consulting and automation-driven marketing philosophy.

The ideal candidate will have a proven track record in creating high-performance B2B/B2C content, especially within technology, consulting, and vertical-specific domains including retail, manufacturing, engineering, pharma, BFSI, and education. You will be instrumental in developing content strategies that showcase our solutions, demonstrate thought leadership, and support our clients' growth objectives.

This is a client-facing, fast-paced role that demands a blend of technical expertise, creative storytelling, and operational excellence. You will work closely with our marketing consulting team to produce content that seamlessly integrates the latest tech tools and human insights, ensuring rapid delivery of high-quality assets.

Key Responsibilities:

Strategic Content Planning: Develop and execute comprehensive content strategies that support clients offerings, automation solutions, and client marketing objectives.

Content Development Optimization: Create, edit, and optimize high-impact content for digital platforms, including web pages, blogs, whitepapers, case studies, solution briefs, infographics, press releases, and thought leadership articles.

Thought Leadership Executive Ghostwriting: Produce authoritative thought leadership pieces, ghostwritten articles for CXOs, and executive content that position the customer and its clients as industry pioneers.

Multiformat Content Creation: Conceptualize and storyboard content for long-form articles, podcasts, corporate videos, webinars, and multimedia assets aligned with our automation and digital transformation focus.

Marketing Sales Collateral: Develop compelling marketing assets such as campaign landing pages, service portfolios, solution kits, brochures, and info-graphics to support lead generation and sales efforts.

Research Industry Analysis: Leverage industry data, market research, and emerging tech trends to produce credible, relevant, and future-ready content.

Leverage Tech Automation: Integrate latest marketing automation tools, AI-driven content platforms, and analytics to produce high-quality content swiftly and efficiently.

Performance Monitoring: Use SEO and analytics tools to track content engagement, optimize for discoverability, and measure impact.

Project Stakeholder Management: Organize and prioritize multiple projects, ensuring timeliness, quality, and client satisfaction.

Innovation Best Practices: Stay updated on industry trends, emerging content formats, and technological advancements to continually enhance content effectiveness.

Proven Impact: Demonstrable success in producing high-performance content that accelerates lead generation, brand positioning, and thought leadership.

Industry Knowledge: Deep understanding of B2B and B2C landscapes across tech, retail, manufacturing, engineering, pharma, BFSI, and education.

Tech Savvy Research-Driven: Skilled in leveraging the latest content tools, AI, automation platforms, and data analytics to produce rapid, high-quality content.

Excellent Storytelling Ghostwriting: Exceptional writing and editing skills with experience ghostwriting for senior executives.

Strategic Innovative: Ability to conceptualize multi-format content strategies that align with client goals and leverage emerging marketing technologies.

Highly Organized: Strong project management skills, capable of handling multiple priorities under tight deadlines.

Communication Client Engagement: Excellent interpersonal skills with a professional approach to client-facing interactions.

Key Performance Indicators (KPIs):

Impactful content engagement (web traffic, social shares, lead conversions).

Timely delivery of content assets.

Growth in organic reach, SEO rankings.

Client satisfaction and feedback.

Innovation in content formats and storytelling.

Effective utilization of marketing automation and analytics tools.

Qualifications Skills:

Bachelor’s degree in Communications, Journalism, Marketing, or related field; Master’s preferred.

5-6 years of experience in strategic content development within tech, consulting, or marketing automation domains.

Portfolio demonstrating diverse, high-impact content across formats and industries.

Proficiency with content management systems, SEO, analytics, and marketing automation tools.

Strong organizational skills and ability to multitask.

Proactive, strategic thinker with a results-oriented mindset.

Work Environment:

Based at Noida office, with limited WFH flexibility if required. (1 day week).

Work schedule: Monday to Saturday. Read more